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Special Project

Special Project
From the 2nd Annual Shorty Social Good Awards

Heading Home with Airbnb, the San Francisco Giants & Hamilton Families

Finalist in Corporate-Community


Airbnb was founded on the idea that everyone deserves a safe place to call home—no matter where they are in the world, or what resources they have at their disposal. While we have a global vision for this, we've always felt a special responsibility towards our hometown, San Francisco. More than 1,800 students attending San Francisco public schools are homeless, which translates to 1,145 families that do not have stable housing. That's why Airbnb partnered with the San Francisco Giants in support of Hamilton Families, and the Heading Home Campaign: an important initiative aimed at ending family homelessness in San Francisco by 2020. The campaign supports an evidence-based, data-driven plan to scale up Hamilton Families' rapid re-housing program, a proven intervention that helps families quickly exit homelessness and return to permanent housing.

Strategy and Execution

For every run scored by the San Francisco Giants at a home game during the 2017 season, Airbnb and the Giants are donating $1,000 to Hamilton Families, for a total donation of $300,000.

Airbnb and the San Francisco Giants worked with Hamilton Families to create a multimedia campaign, involving a:



Video for Heading Home with Airbnb, the San Francisco Giants & Hamilton Families

Entrant Company / Organization Name



Entry Credits