To celebrate the launch of Beast Games Season 2, Prime Video and MrBeast delivered a legendary creator experience that honored the scale of Beast Games itself which boasts the largest-ever reality set with a 5 million dollar grand prize and over 1 million hours invested in production. Our event immersed creators in the world of Strong vs. Smart, capturing the grandeur of the world record breaking show in a first of its kind creator VIP screening experience.
The evening began with a jaw-dropping welcome moment featuring two Lamborghinis flanking the entrance. Larger-than-life recreations of show elements filled the exterior plaza and creators walked the red carpet before entering the theater where MrBeast took the stage to introduce this exclusive first look at the first 2 episodes of season 2.
Immediately following the screening, masked Beast Games guards escorted guests upstairs to the Dome which had been transformed into a live, interactive Beast Games experience making guests feel as if they’d actually stepped into the sprawling “Beast City” set. The space featured multiple games pulled from the show, alongside new challenges inspired by the series. Every activation reinforced the show’s core theme while fueling friendly rivalry among attendees.
Earlier in the day, we produced a dedicated creator content studio allowing top creators into the space with MrBeast to capture original content and go live on Twitch, streaming exclusive sneak peeks of the experience as they played Beast Games-inspired challenges thus generating engaging content that would reach the show’s target audience.
After a record-shattering first season, Beast Games is back—bigger, bolder, and more intense than ever. Prime Video’s hit competition series returns with a high-stakes twist as MrBeast assembles 200 elite competitors: 100 of the planet’s strongest challengers versus 100 of the world’s sharpest minds. In Beast Games: Strong vs. Smart, contestants battle for an eye-watering $5,000,000 prize - the largest ever in entertainment history.
To celebrate the launch of Season 2, Prime Video and MrBeast hosted a VIP screening event at the iconic Academy Museum of Motion Pictures. Larger-than-life recreations of show elements filled the exterior plaza and inside the museum, guests stepped through a Beast portal and onto a bold blue carpet step-and-repeat and past a detailed miniature replica of the Beast Games city—brought to life by Lowe’s. While we couldn’t recreate “Beast City” at a 1:1 scale, we designed the event to capture the “‘how is this even real?’ energy that defines Beast Games” says Sinan Deriş, head of marketing for Beast Games.
Inside the Academy Theatre MrBeast took the stage to introduce an exclusive first look at the season, screening the first two episodes, punctuated by a dramatic curtain reveal that drew audible reactions from the audience.
Immediately following the screening, masked Beast Games guards escorted guests upstairs to the museum’s breathtaking Dome, which had been transformed into a live, interactive Beast Games experience. Entering through the iconic portal, creators were met with a striking recreation of the $5 million cash pyramid—rebuilt using stacks of Beast Bucks. The space featured multiple games including a reactive LED memory floor where players raced to recall and recreate illuminated patterns, and a high-tension balance challenge straight from the show.
These interactive games gave creators the chance to compete head-to-head for Beast Bucks redeemable at the on-site Beast Store. Every activation reinforced the show’s core theme while fueling friendly rivalry among attendees.
The Dome also featured a fully immersive hospitality experience, including a Feastables market, passed bites inspired by the show, themed cocktails and mocktails, and a fully functioning Starbucks serving custom Beast Games beverages. Creators could personalize their own Beast Games jerseys and design exclusive Starbucks swag, ensuring the experience lived on long after the night ended.
Earlier in the day, we produced a dedicated creator junket content studio, where top creators cycled through the space to capture original content alongside MrBeast. Creators then went live on Twitch, streaming exclusive sneak peeks of the experience as they played Beast Games-inspired challenges with MrBeast, giving fans a real-time look inside the world of Strong vs. Smart ahead of the premiere.
The screening event, combined with the creator content studio, the Beast Games Season 2 VIP Screening delivered a one-of-a-kind fusion of entertainment, competition, and creator culture—an unforgettable night that set the stage for the most ambitious season yet.
With this Season 2 experience for Beast Games Season 2: Smart vs. Strong, we broke the mold of a traditional screening by pushing beyond the norm with an event that blended a screening, live competition, and content studio.
With 300+ creators and VIP guests in attendance we were able to hit staggering numbers in regards to our social reach:
Merch and giveaways from the event included:
