To amplify the release of the 2025 Seattle Seahawks schedule and continue the celebration of the team's 50th season.
In celebration of the team's 50th season in 2025, the Seahawks wanted to lean into a nostalgia themed video that would published timed with the 2025 NFL Schedule Release. Schedule Release has become an informal annual holiday in the NFL, and teams compete against each other for the best content. The Seahawks worked with a local creative studio, Packrat, to create a ‘90s-style action figure commercial, packed with nods to Seahawks lore, and handmade figures. Villains were concocted for every opponent. Fun easter eggs that would be recognized by the team's fans were also included — such as the notorious bathrooms from the team's first stadium, The Kingdome. Team cornerback Devon Witherspoon was featured in the video as well, bringing together past and present.
Creative content for schedule release is designed to cut through the noise of each team announcing its schedule the same day. It also is a huge driver of single-game ticket sales, which go on sale at the same time the schedules are released. The Seahawks also aimed to lean into a nostalgia theme to celebrate its special 50th season.
The video was a smashing hit - the Seahawks earned 5.9M impressions and 330K engagements, a 4x increase YoY. The video received critical praise from major new publications
