CELEBRATING 75 YEARS OF TIMELESS STORYTELLING
In 2025 we celebrated the 75th Anniversary of Peanuts by partnering with Creators, small and large to share each person’s My Snoopy Story. The program came to life through personal, often nostalgic content that highlighted the lasting emotional connection people have with Peanuts. By leaning into sentiment and creativity, the campaign honored the brand’s legacy in a way that felt authentic, heartfelt, and community-driven.
Through these personal stories, the campaign resonated across generations and drove meaningful engagement. In total, the activation generated over 24.5 million impressions, 3.6 million engagements and 52.4 million video views, amplifying Peanuts’ 75th anniversary with content centered on friendship, joy, and cultural impact.
We collaborated with creators across the U.S., including Peanuts Superfans, Nostalgic Millennials, Families, Dog Accounts, and a wave of Gen Z creators.
The campaign ran from June 2025 - December 2025 and launched in two phases:
Using link-in-bio, many creators encouraged their audiences to share their own stories directly with the Peanuts team, helping extend the celebration and bring decades of memories into a shared, community-led moment.
We wanted to make sure that everyone was able to authentically share their love of Peanuts to celebrate their 75th Anniversary. We know that Peanuts fans come in all shapes and sizes - so it was very important that the influencer partners we selected represented a broad spectrum of fans. We were very deliberate with our our selections to make sure they spanned many different influencer account types.
21 dogs
29 Peanuts fans
7 GenZ
15 Families
13 Millennial Moms
8 Food Accounts
5 Fashion Accounts
4 that are a combination of the above
86 Influencerss
102 Social Posts
24.5M Followers Reached
52.4M Video Views
3.6M Engagements
18% Engagement Rate
