When the world is focused on Black Friday and consumerism, how can GoFundMe swing the cultural moment to a more positive place?
A social campaign that runs on Black Friday and gives new meaning to some of the most famous consumer brands. This twist on the status quo invites people to engage in the holiday, but in a whole new way that makes the world just a little better. It's a simple idea, executed simply.
Strong reactions from our community, brand partners, and influencer sharing made this a very successful campaign.
