13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

What’s Up Moms: Mom Hacks

Winner in Family & Parenting

Audience Honor in Family & Parenting

About this entry

We are the #1 parenting channel on YouTube with 1.5 million subscribers and 25-30 million views per month! Created by moms, we aim to inspire, inform, and hopefully make you laugh-- the kind of relieving "phew, someone else gets it" kind of laugh.

For this particular initiative, we set out to create a new series for moms that was fast to watch and helped make every day a little bit easier.

Why does this entry deserve to win?

We started by creating a list of topics that we found ourselves searching for solutions on how to make things a little bit easier or how to save time. That is how we came up with a compelling list of episodes: Strollers, Grocery Shopping, Bath Time, Laundry, Arts & Crafts, etc.

After spending weeks researching to find hacks that were both realistic and easy to implement, we enlisted the help of moms and kids in our community for each shoot.

Our mom hacks series was the first of it's kind, in fact we were just granted a trademark on the concept. Since the successful launch of our series, it has sparked many other creators to make copy cat episodes. We are flattered and love that our content inspires other moms to go out and create their own videos!


We believe that the compelling content speaks for its self and the numbers prove the success. Arts & Crafts has over 14 million views with 55,000 likes and over 2,000 comments. Our Stroller Hacks episode has over 10.25 million views.

The full series of 9 episodes has a total of over 56 million views!


Video for What’s Up Moms: Mom Hacks

Produced by

What's Up Moms


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!