Let’s just get this out of the way: Ariel Martin, better known to her social media fans as @babyariel, is the most followed person on musical.ly, with well over 16M fans. As you can imagine, that kind of fame has opened up all sorts of doors, allowing her to headline both the Summer and Winter 2016 DigiTour (also featuring regular collaborators of hers on the app, like @blakegray and @nathantriska), and also helping to get her signed by lauded talent agency CAA. She is regularly getting featured for her spot-on lip syncing of songs like Eminem’s “Love the Way You Lie” and “Closer” by The Chainsmokers ft. Halsey. She often posts Q&As on her feed, interacting closely with fans—something that helped her win the 2016 Teen Choice Award for “Choice Muser.”