13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Muser of the Year

Musical.ly is the new kid on the block, an app where users can post videos of themselves dancing and lip-syncing along to their favorite songs—and it’s insanely popular. Millions and millions of musers show off their skills every day, but our nominees are the ones generating the biggest buzz.


Baby Ariel
Let’s just get this out of the way: Ariel Martin, better known to her social media fans as @babyariel, is the most followed person on musical.ly, with well over 16M fans. As you can imagine, that kind of fame has opened up all sorts of doors, allowing her to headline both the Summer and Winter 2016 DigiTour (also featuring regular collaborators of…
Dani and Deven (Perkins Sisters)
Daniella and Devenity Perkins are dancing and lip syncing sisters who have taken musical.ly by storm. The @perkinssisters collaborate on videos where they choreograph steps to match their chosen songs, getting featured regularly on the app for videos like their take on Fergie’s “Life Goes On” and their #Comedy vid of the MattyBRaps tune “Can’t Get…
Jacob Sartorius
Move over, Justin Bieber—muser Jacob Sartorius might just be the next big teen heartthrob. His boyish good looks, floppy hair, and dead-on #LipSync videos have turned him into a musical.ly phenomenon, with nearly 15M fans giving his videos close to 1 billion hearts. The 14-year-old Virginian ventured outside of lip syncing to release three origina…
Loren Gray
American beauty & Musical.ly star, Loren Gray, was born on April 19th 2002 in Landsdale, Pennsylvania. The younger of two siblings, she was always into athletics, cheered for the local sports team and can throw a mean spiral in football! She stumbled upon the app Musical.ly where she created and shared videos with the online community. Soon eno…
Max and Harvey
You know you have a special connection when you start harmonizing together on songs at the age of five. Oh, and you’re identical twins. That’s how deep the bond is between 14-year-old British brothers Max and Harvey Mills, who have gained social media fame with popular YouTube and musical.ly accounts, the teen heartthrobs racking up over 2.8M fans…


Alli Fitz is the aspiring actress who first rose to fame on Vine, amassing an incredible 5M followers and well over 3 billion loops. Now she’s repeating that feat on musical.ly, already gaining 2M+ fans, who tune in to see her sing, lip sync, and even dance, always with attitude. The crowned muser took the #KitKatChallenge this year, getting featured for he…
Ariana Renee
16-year-old musical.ly phenom Ariana Renee is conquering the social media platform one rap song at a time. Deftly lip syncing to everything from Lil Wayne’s “6 Foot 7 Foot” to Meek Mill’s “R.I.C.O” and Nicki Minaj’s “Feeling Myself” (which got her featured on the app), @arii regularly collaborates on the app with fellow Floridian and friend Baby Ariel, who …
Ashley Santangelo
Ashley Santangelo doesn’t just lip sync, like a lot of other musers do—she creates unique stop-motion music videos starring herself and the world she creates around her using cut paper and paint (often illustrating the lyrics of the song). She has been featured on the app a number of times, including for her video for the Gnash song “i hate u, i love u,” br…
Gangsta Grandma
A retired librarian who boasts that she’s “87 years young,” Gangsta Grandma is a star muser, with her hilarious lip syncs of rap tunes helping her to rack up nearly 2M fans and over 34M hearts. She likes to take on challenges, like this year’s #JuJuOnThatBeat Dance Challenge, or the #KitKatChallenge, lip syncing to Chance the Rapper’s ad song wearing her ou…
Lauren Godwin
Muser Lauren Godwin is many things, or should we say she transforms herself into many different people with her outrageous outfits and wild wigs, getting deep into comedic characters while she lip syncs on her musical.ly feed. The 16-year-old Texan regales her 2.5M+ fans with almost slapstick-style routines while she performs on viral challenges like the #U…
Mackenzie Davis
Not to be confused with the star of Halt and Catch Fire, Mackenzie Davis, who goes by @raddestredhead on musical.ly, is more than just a lip syncer with strawberry blonde locks. She is a 14-year-old dancer, beauty enthusiast, and social media star, with popular YouTube, YouNow, and musical.ly accounts. As a regular muser, with over 3M fans, she shows off he…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!