Filipino fashionista Bryan Grey Yambao’s blog Bryanboy is heralded as one of the most popular and influential blogs in the fashion industry. Attracting international attention with his famous video post “Leave Marc Jacobs Alone” (which led the designer to name his BB Bag in Bryan’s honor), @bryanboy is now a live-streaming, front-row staple at fashion shows worldwide and has appeared as a panelist on America’s Next Top Model. Using Snapchat and Instagram to document his #PrettyHurts and #MakeOverMadness cosmetic surgery in 2016, Bryan inspired his followers, telling them that “when times are hard, do what I do, put [on] more lip gloss!”