ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

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Team

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Leader

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Client Team Leader

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Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 9th Annual Shorty Awards

Ballers Season 2 - GLOW, HBO

Finalist in Art Direction

Audience Honor in Art Direction

About this entry

The HBO series Ballers reveals there's a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy to launch the official Ballers HBO Instagram in fashion that expressed premium value and editorial chic.

Why does this entry deserve to win?

The coordination between GLOW's social and creative teams produced an eye-catching combination of video, static and custom illustrated social content that was seamlessly intertwined week-over-week with connective design elements successfully developing a fresh editorial presence on Instagram.

By hacking the grid of the Instagram profile view with sleek design elements, GLOW gave Ballers an Instagram presence that presented show content with a premium, editorial identity that complimented the style and glamour evident in the show. Working with the talented and socially-influential illustrator Kei Meguro, high end illustrated content was created specifically for each cast member. This gave further reach to the campaign as well-known actors and sports stars shared their illustrations with their social followers.

Simultaneously applying the Ballers design across social platforms, GLOW's social and creative teams built digital destinations for fans to ball out every week.

Results

This approach to the Ballers Instagram launch and cross-platform content proved successful with significant growth on Instagram and strong fan engagement on social throughout the sophomore season.

Instagram growth over Season 2: +580%

Twitter audience engagements over Season 2: +31K

Media

Produced by

GLOW , HBO

Links

Entry Credits