The HBO series Ballers reveals there's a lot more to being a baller than a multi-million dollar deal. You have to make a statement. To kick off Season 2 of Ballers on HBO, the GLOW social and creative teams did just that with a social content design strategy to launch the official Ballers HBO Instagram in fashion that expressed premium value and editorial chic.
The coordination between GLOW's social and creative teams produced an eye-catching combination of video, static and custom illustrated social content that was seamlessly intertwined week-over-week with connective design elements successfully developing a fresh editorial presence on Instagram.
By hacking the grid of the Instagram profile view with sleek design elements, GLOW gave Ballers an Instagram presence that presented show content with a premium, editorial identity that complimented the style and glamour evident in the show. Working with the talented and socially-influential illustrator Kei Meguro, high end illustrated content was created specifically for each cast member. This gave further reach to the campaign as well-known actors and sports stars shared their illustrations with their social followers.Simultaneously applying the Ballers design across social platforms, GLOW's social and creative teams built digital destinations for fans to ball out every week.
This approach to the Ballers Instagram launch and cross-platform content proved successful with significant growth on Instagram and strong fan engagement on social throughout the sophomore season.
Instagram growth over Season 2: +580%
Twitter audience engagements over Season 2: +31K