THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best Art Direction

This award honors a social media campaign or overall social presence for exceptional art direction. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

Winners

Art Direction
winner
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way…
Art Direction
winner
#GoldLife Rewards
In the Spring of 2016 Starbucks re-launched their loyalty program as Starbucks Rewards. The new pro…

Finalists

Art Direction
finalist
gold honor
The Expanse: Enter the Future
Syfy's The Expanse is a science fiction thriller set hundreds of years in the future, where mank…
Art Direction
finalist
silver honor
The Magicians: Welcome to Brakebills
The Magicians, Based upon Lev Grossman's best-selling books centers on Brakebills University, a …
Art Direction
finalist
bronze honor
Chambord Social Media Campaign
Chambord, the French raspberry liqueur had a petite problem in the US. Nobody's ears had heard of i…
Art Direction
finalist
audience honor
Ballers Season 2 - GLOW, HBO
The HBO series Ballers reveals there's a lot more to being a baller than a multi-million dollar dea…

Nominees

Art Direction
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of i…
Art Direction
Daredevil Season 2 Social Campaign
One question loomed at the center of Season 2 of Marvel's Daredevil: "When does right become wrong?…
Art Direction
Follow Your TART
In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to c…
Art Direction
HBO’s Westworld: www.DiscoverWestworld.com
HBO's Westworld transports viewers to an immersive theme park where the line between human and arti…
Art Direction
Handcrafting Starbucks for Holiday
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
Art Direction
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million d…
Art Direction
The Rocky Horror Picture Show – #TransformationTuesdays Social Campaign
In 2016, Fox re-invented the classic musical sensation, the Rocky Horror Picture Show. Start…
Art Direction
Tums - Fearless Foodies
TUMS' resident man-foods, Meatball and Taco, were going to be on the road all summer at Thrillist a…
Art Direction
Xbox 15-Year Anniversary
Create a visual identity and social content to celebrate the 15th anniversary of Xbox across the Xb…
Art Direction
Xbox Design Lab
Xbox is always looking for ways to offer a variety of options for every fan. To give players even m…
Art Direction
Yakult USA Social Media Content
When we began working with Yakult, our goal was to create original, shareable content that would sp…