Rasmus Kolbe is just here to make his many Snapchat followers smile. With bright blue eyes and a grin that goes on for days, @HelloRasmus can get away with a lot, pulling pranks and taking on dares from his fans. Based in Copenhagen but constantly traveling, Rasmus admits he’s “best 10 seconds at a time.” This year, he got to put some Snapchat filters on both the Crown Prince and the Prime Minister of Denmark when he met them. Given how influential he is in his home country, it’s no surprise that Coca-Cola partnered with him on a huge snapping campaign. He regularly gets 50K+ views on his daily snaps, with fans across the world now able to dress like Rasmus in his new Lakse line of apparel.