The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

Universal Orlando - Our Fans' Choice

Finalist in Twitter Presence

About this entry

The Universal Orlando Resort Twitter account's goals are to be PRESENT and bring VALUE to our Fans & Guests every day.

We work hard to be authentic, entertaining, and informative in a way that connects, builds community and develops brand affinity.

We manage a daily Social Media Engagement Center where we leverage disruptive content and relevant 1-1 interactions to create awareness of a Vacation that is truly next level!

Why does this entry deserve to win?

In short, @UniversalORL represents the voice of superfans, because the people behind it are superfans themselves.

- Entertain - We are in the entertainment business, so it's only natural for us to be able to find the intersection of pop culture and the Universal brand in creative ways to make our fans laugh, whether that be a popular meme or 🔥 emoji.

- Relevance - We are agile and adapt our content and conversations around pop culture or relevant memes in real time.

- Experiential - We bring our wonderful Resort to life by creating exclusive experiences, meetups, and giveaways, both virtually and IRL.

- Listen - We are present and wholly aware of the wants and needs of our Fans as we help them plan their dream vacation before they arrive, or make the most of it while they visit our destination.

In essence we try to make our fans laugh, joke, scream, and dare.


Mentions are up significantly, follower count, impressions and engagements have seen enormous lift year over year but how do we measure putting fans first in all that we do? It's simple.

We measure it by knowing their names, not just their handles. We measure it by knowing their favorite attraction. We measure it by knowing who their favorite Universal Orlando character is, and by arranging a surprise private meet and greet for them…just because.

Most of all we measure it by what our fans say.... VIDEO > What the Fans Say! < VIDEO

At the end of the day, those are the results that matter most.


Video for Universal Orlando - Our Fans' Choice

Entrant Company / Organization Name

Universal Orlando Resort


Entry Credits