THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 9th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Nominees

@MizuhoAmericas Gives Investors the Info They Need, When They Need It
Without a retail banking presence in the Americas, Mizuho is relatively unknown in this market. …
@Razer Twitter: For Gamers. By Gamers.
In a social world of increasingly corporate and manicured twitter accounts, we opted to take the op…
finalist
@mtvnews Twitter Account
Our goal was to develop a strong brand identity on Twitter to help increase the amount of engageme…
winner
Denny's Twitter
The goal for the Denny's brand Twitter account has always been simple: don't sound like a brand Tw…
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us …
finalist
Empire’s Twitter Claps Back
As the most tweeted about broadcast program on TV with 358M+ impressions in 2016, Empire's Twitter …
finalist
Go @Cubs Go!
For the Cubs, social media presents an opportunity to build the lifelong loyalty for a younger gene…
Letters to Gallipoli
Turkcell is a leading company in the field of communication and so it operates by the objective 'co…
finalist
gold honor
audience honor
Merriam-Webster Redefines Twitter
This past year, Merriam-Webster set out to blow the dust off the dictionary and establish itself as…
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5…
Sonic the Hedgehog Twitter
Our objectives:- Increase brand awareness of and breathe new life into the Sonic the Hedgehog brand…
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
A tornado full of sharks is too special to only come once a year. GLOW and Syfy saw an opportunity …
finalist
Universal Orlando - Our Fans' Choice
The Universal Orlando Resort Twitter account's goals are to be PRESENT and bring VALUE to our Fans …