13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.


Merriam-Webster Redefines Twitter
This past year, Merriam-Webster set out to blow the dust off the dictionary and establish itself as a vibrant, relevant, and engaging resource that goes well beyond definitions. Our goal was to engage people in the fun we have with language in order to help them understand and use it better—and to make Merriam-Webster the dictionary of choice for …
@mtvnews Twitter Account
Our goal was to develop a strong brand identity on Twitter to help increase the amount of engagement with the account and referral traffic back to MTVNews.com.
Empire’s Twitter Claps Back
As the most tweeted about broadcast program on TV with 358M+ impressions in 2016, Empire's Twitter account strives to live up to the over-the-top, non-stop drama that fans have come to know, love, and expect from the show. We aimed to hype up the platform's specific functionalities to truly make Twitter a unique place for fans to clap back and sip…
Go @Cubs Go!
For the Cubs, social media presents an opportunity to build the lifelong loyalty for a younger generation of fans. The team is active across platforms, but utilizes Twitter in particular as a conversation platform with fans. In fact, the Cubs have interacted with their fans on the platform more than any team in baseball for the past two years. A c…
Universal Orlando - Our Fans' Choice
The Universal Orlando Resort Twitter account's goals are to be PRESENT and bring VALUE to our Fans & Guests every day. We work hard to be authentic, entertaining, and informative in a way that connects, builds community and develops brand affinity. We manage a daily Social Media Engagement Center where we leverage disruptive content and relevant 1…


@MizuhoAmericas Gives Investors the Info They Need, When They Need It
Without a retail banking presence in the Americas, Mizuho is relatively unknown in this market. And compared to the other leaders on Wall Street, we're a new player looking to establish ourselves in a competitive industry. So when it came to launching our brand on Twitter, we set out to do the following: Elevate the Mizuho Americas brand in an i…
@Razer Twitter: For Gamers. By Gamers.
In a social world of increasingly corporate and manicured twitter accounts, we opted to take the opposite route. The goal for our twitter is to add a human element to our brand instead of being a faceless corporate monolith or cheeky news-jack-by-the-numbers agency account. Our twitter is run as a single voice. We are there to banter with our partners, talk…
Doctor Who
The real stars of Doctor Who are Whovians– the fans of the show who always surprise and inspire us with their endless creativity, love for the show, and love for each other. Whovians make their presence known on social― they are creators and curators. Friendships, relationships, and culture are the product of the fandom's devotion to the show. For these rea…
Letters to Gallipoli
Turkcell is a leading company in the field of communication and so it operates by the objective 'connecting people to life'. We believe that life is lived as long as there is sharing and dialog in it. Without communication to other people, one's life isn't lived to the most. Today we all live by communicating. Life is shared within seconds and the technolog…
Orphan Black
2016 marked a momentous year for Orphan Black fans with a 4th Season, an announcement that Season 5 would be the last for the series, and Tatiana Maslany winning a much deserved Emmy.For the past 4 years CloneClub have shaped their identity, rallied support for Tatiana Maslany with the hashtag '#EmmyForMaslany', produced incredible fan work, and forged last…
Sonic the Hedgehog Twitter
Our objectives:- Increase brand awareness of and breathe new life into the Sonic the Hedgehog brand- Decrease negative sentiment and increase positive sentiment around the brandCompletely revamp Sonic the Hedgehog's social channels to be engaging and approachable- Increase engagement and followers without the use of paid media- Promote the 25th Anniversary …
Syfy Sharknado 4: The 4th Awaken- GLOW, Syfy
A tornado full of sharks is too special to only come once a year. GLOW and Syfy saw an opportunity to turn the movie franchise into something more - a way of life. As Sharknado draws its inspiration from pop culture tropes, GLOW and Syfy doubled down on this concept on social.The goal was to not just keep the lights on between summer releases, but make Shar…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!