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12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Sallie Mae mobile watch app

Winner in Finance Apps

About this entry

Since a major portion of our customers make payments while in school or are repaying their student loans after school, it's a natural step to offer an app that lets them manage and make student loan payments from their Apple® or AndroidTM phones. With the Sallie Mae mobile app, customers can pay their student loans within seconds for anytime, anywhere access. Plus, iPhone® users can use Touch ID for easy—and even faster—account access.

In addition to the native mobile app for phones, we also created one of the first apps that lets a customer make a payment directly from their Apple Watch. Most watch apps let a customer merely view their payment information; ours takes the next step and gives the customer the freedom to make their payment wherever they are

Why does this entry deserve to win?

Building the foundation: We chose to develop a native app, so we could take advantage of all the capabilities of the respective phone platforms. We joined forces with Stable|Kernel, with its long history in the mobile app development world. With their foundation, our internal UX team led the partnership to develop connectivity with our internal servicing systems.

Content and design: The Sallie Mae mobile app lets customers:

We created an experience, starting with simplified screens that lead the customer seamlessly through their desired action allowing the user make their minimum monthly payments for one or multiple loans within a matter of seconds.


Produced by

Sallie Mae


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.