13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

NFL Snapchat Discover: Themed Power Rankings

Winner in Snapchat Discover Story

About this entry

Our goal was to defy conventional Snapchat Discover practices by creating a never-before seen experience for our audience. In creating a 32-snap, fully themed and fully custom edition, we wanted to provide our audience with a Discover edition that would entertain and engage them, as well as leave them with a one of a kind playing card for their favorite team.

Why does this entry deserve to win?

Our strategy was to give each NFL team a custom-designed "playing card" that corresponded to where they ranked in our weekly Power Rankings. By giving our designers and animators room to be creative, we were able to create 32, wholly unique cards that displayed a variety of information on each team while also re-defining what a "playing card" can be in the digital world. Our edition was only live for 24 hours so we wanted there to be a sense of exclusivity to this experience.


At the time, this edition had record engagement for us. We 24.2m total views, an average view time of 1:57 and, best of all, the completion rate was a staggering 72%. Given the length of the edition, we were blown away with the level of engagement and activity it had.


Video for NFL Snapchat Discover: Themed Power Rankings

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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!