Today's social media is a relentless swarm of bees buzzing at light speed up and down the information highway and soaring around the sleepy heads of the audience screaming "Look at this!" Content pimps mistaking cookie cutters for curation tools pummel us with killer Kardashian clowns, cute kittens and/or death and destruction until our spongy little brains get saturated. In the NOW's goal is to sift through the sand and exhume stories worth knowing. This is how we promise quality to our audience.
It's not just a story. It's a conversation. In the NOW focuses on engaging our audience by every means at our disposal, from reading and responding to comments, to getting out on the street and talking to people on camera. We keep content fresh by following two simple rules: Don't ask boring questions and don't tell boring stories. Is a certain subject dominating the news of the day? Then find a different angle to take. The way to grow and keep an audience is to be sure that even if you're telling them something they already know, you're asking them to think about it differently.
From an audience of zero to over a million and half a billion overall views in our first eighteen months with an aggregate engagement rate of nearly 200% on a promotional budget of $0. (mic drop)
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