THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is on August 28th, 2019 at 11:59pm ET.

From the 9th Annual Shorty Awards

IN THE NOW

Finalist in Facebook Presence

Audience Honor in Facebook Presence

About this entry

Today's social media is a relentless swarm of bees buzzing at light speed up and down the information highway and soaring around the sleepy heads of the audience screaming "Look at this!" Content pimps mistaking cookie cutters for curation tools pummel us with killer Kardashian clowns, cute kittens and/or death and destruction until our spongy little brains get saturated. In the NOW's goal is to sift through the sand and exhume stories worth knowing. This is how we promise quality to our audience.


Why does this entry deserve to win?

It's not just a story. It's a conversation. In the NOW focuses on engaging our audience by every means at our disposal, from reading and responding to comments, to getting out on the street and talking to people on camera. We keep content fresh by following two simple rules: Don't ask boring questions and don't tell boring stories. Is a certain subject dominating the news of the day? Then find a different angle to take. The way to grow and keep an audience is to be sure that even if you're telling them something they already know, you're asking them to think about it differently.

Results

From an audience of zero to over a million and half a billion overall views in our first eighteen months with an aggregate engagement rate of nearly 200% on a promotional budget of $0. (mic drop)

Media

Video for IN THE NOW

Produced by

IN THE NOW

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards regular deadline is on august 28, 2019.