13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Fashion Friday with #EvieWhy

Finalist in YouNow

About this entry

Can't decide what to wear? So does popular YouNow live streamer, Evie Why. But what are fans for? Fridays are FASHION FRIDAYS on the daily #EvieWhy YouNow broadcast, and the audience rules when choosing the latest couture their favorite Influencer should wear. When Evie asks, the fans decide what she'll don for a weekend BBQ, her next job interview, or even a first date this weekend.

Why does this entry deserve to win?

Live streaming is a visual, in-the-now medium and nothing resonates more than fashion. Girls check out guys, guys check out girls, and yes, girls also check out what girls are wearing. This became the perfect scenario for Roker Media to involve Millennials and Gen Z in the hottest fashion for her weekly escapades. When Evie goes live, she speaks to over 175,000 fans. Her almost 10 million views are nothing to sneeze at. We started Fashion Friday in the Fall and it was an immediate hit. Now, brands are beating a path to our door to sponsor episodes and show their latest styles, however we are taking a methodical approach to this. One the one hand; be too branded and the core audience may leave. On the other hand, this could really be a great way to show up-and-coming fashions from disruptor designers. And of course, Evie Why is our lovely fashionista. Fashion Friday has all the ingredients to be the voice of a new generation when it comes to clothing and expression!


As noted above, we are in talks with several sponsors now. We intend to have a more formalized unveiling of a gently branded version of Fashion Friday this Spring. Watch this space!


Video for Fashion Friday with #EvieWhy

Produced by

Roker Media


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!