13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of YouNow

This award honors the most effective and creative campaigns optimized for YouNow. Describe how you best used YouNow's features, how it enhanced your message and how it met or exceeded your goals and objectives.


Fashion Friday with #EvieWhy
Can't decide what to wear? So does popular YouNow live streamer, Evie Why. But what are fans for? Fridays are FASHION FRIDAYS on the daily #EvieWhy YouNow broadcast, and the audience rules when choosing the latest couture their favorite Influencer should wear. When Evie asks, the fans decide what she'll don for a weekend BBQ, her next job intervie…
IMG Models We Love Your Genes #WLYG
The We Love Your Genes Campaign, by IMG Models Worldwide, was created to find fresh faces no matter your heritage, parentage, or background. The aim is to meet aspiring models, and to spark awareness of the We Love Your Genes digital scouting platform through the hashtag #WLYG for girls or #thelookout for guys. IMG Models for the first time ever, …
It's Lit
We were looking to create a YouNow series that felt authentic to teens' interest in literature while staying true to The Washington Post brand of high-quality journalism. The series was a chance to introduce The Post to a younger audience with no previous knowledge of the news brand. We were also looking to find ways to create more entry points to…
The Queer Frontier
iHeartRadio + YouNow: Hailee Steinfeld Contest
With iHeartRadio's ability to connect fans to their favorite artists and YouNow's ability to provide a global audience paired with emerging technology, the two joined forces to create an unbelievable opportunity for fans on the YouNow platform to interact with music superstar Hailee Steinfeld.


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!