13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Colors for the Nest Learning Thermostat

Finalist in Instagram Partnership

About this entry

In 2016 we were adding three new colors to the Nest Learning Thermostat. Our challenge: How can we create new excitement and social buzz for this color update on one of our oldest product in the market?

Why does this entry deserve to win?

Instagram is full of color. Instagram is also full of lots of talented photographers and designers who we felt could use a new thermostat.

To bring the color of our new thermostat to life, we decided to give some of Instagram's best color content creators one of our new thermostats, asking them to bring that color to life in their own unique way. This program was meant to provide three key things for us:

  1. Exposure to new audiences through influencer channels
  2. Unique content & creative that would be focused on our new thermostat colors
  3. Engaging social content that we could re-share & promote on @Nest to further the awareness for our new colors in a natively social way.


*37 total influencer posts

*10M+ impressions across the content.

*205k+ engagements across the influencer content (equal to 89% of total engagements on @Nest in 2016).

*7.5x higher engagement rate on content from this program vs. 2016 averages.


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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!