Jack Link's was looking for innovative ways to leverage new and existing social platforms to reach the more highly engaged parts of their fanbase on National Jerky Day. YouNow is one of the fastest growing live streaming platforms around, and their audience was the perfect fit for Jack Link's funny and lighthearted brand tone. To leverage this audience, we partnered with YouNow on National Jerky Day to roll out a site-wide gift of Jack Link's Beef Jerky.
To truly engage and entertain YouNow's fan base, we worked directly with YouNow to roll out the first ever full branded gift on the site. The gift, a bag of Jack Link's Beef Jerky, rolled out site wide across all streams. Audiences of YouNow streamers were encouraged to purchase the Jerky gift with 'bars', a YouNow currency that can be used to send fan love to streamers.
While the gift was rolled out, we also created a Jack Link's branded YouNow stream that had Jack Link's mascot, Sasquatch, hosting a dance off with other YouNow streamers and members of the audience.