13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Jack Link’s Bag - Branded YouNow Gift

Winner in YouNow Partnership

About this entry

Jack Link's was looking for innovative ways to leverage new and existing social platforms to reach the more highly engaged parts of their fanbase on National Jerky Day. YouNow is one of the fastest growing live streaming platforms around, and their audience was the perfect fit for Jack Link's funny and lighthearted brand tone. To leverage this audience, we partnered with YouNow on National Jerky Day to roll out a site-wide gift of Jack Link's Beef Jerky.

Why does this entry deserve to win?

To truly engage and entertain YouNow's fan base, we worked directly with YouNow to roll out the first ever full branded gift on the site. The gift, a bag of Jack Link's Beef Jerky, rolled out site wide across all streams. Audiences of YouNow streamers were encouraged to purchase the Jerky gift with 'bars', a YouNow currency that can be used to send fan love to streamers.

While the gift was rolled out, we also created a Jack Link's branded YouNow stream that had Jack Link's mascot, Sasquatch, hosting a dance off with other YouNow streamers and members of the audience.


Produced by

Epic Signal, Jack Link's Beef Jerky


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!