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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Cody Johns Baconates

Winner in Twitter Partnership

About this entry

Wendy's wanted to add national scale to a local PR event in Chicago centred around their flagship hamburger, The Baconator.

Why does this entry deserve to win?

Our strategy was to activate an influencer who matched our target demographic and could communicate Baconator attributes in and unusual and interesting way to his or her vast audience.

The execution was simple but oh so effective. We tapped Cody Johns to show up at the local PR Baconator event. He used Periscope to show his 1.05 million followers how to make a Baconator, step-by-step, ingredient-by-ingredient.

Results

Cody's followers, (and many others) ate it up:

Cody's Periscope had nearly 300K viewers making it one of the most viewed branded Periscopes ever with a view rate of 8.8%

The effort resulted in 18K engagements, 940K impressions, and a total reach of 6.4M.

These numbers far surpassed Wendy's benchmarks for Periscope and our goals for the effort.

Media

Video for Cody Johns Baconates

Produced by

VML, Wendy's

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.