13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

2016 iHeartRadio Fiesta Latina Instagram Video

Finalist in Instagram Video

About this entry

With a renewed focus on video, for the 2016 iHeartRadio Fiesta Latina, iHeartRadio partnered with Telemundo to develop an innovative video concept to feature on Instagram, which would increase conversation and engagement surrounding the event.

Why does this entry deserve to win?

To embody the event's brand kit and design, iHeartRadio and Telemundo constructed a large heart shaped build out that was located at the social stop, an area backstage designated for artists to participate in social activations during the show. Utilizing a designated camera operator and editor, musicians would step into the staging area and within minutes see a finalized slow motion video that could be shared across their Instagram accounts. The musicians were instructed to dance, smile and have fun as the camera operator performed slow but significant techniques to produce the unique videos.


The videos generated over 2MM views on Instagram and helped contribute to the 3.7 billion social impressions at the 2016 iHeartRadio Fiesta Latina. The artists also enjoyed the content capture so much that Enrique Iglesias, Nicky Jam, Juanes and more shared the content on their own accounts.


Video for 2016 iHeartRadio Fiesta Latina Instagram Video

Produced by


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!