13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards


Finalist in Social Media Tool, Retail & E-Commerce

About this entry

The objective was to leverage social media this holiday season to create an awareness campaign for, an online retailer known for saving people money.

Why does this entry deserve to win?

Every year when the holidays roll around, our audience struggles to find the perfect gift for their loved ones which often results in overspending.

We played with this insight to create The Careculator, a fun, interactive social tool that tells you how much to spend on friends and family based on how much they like, comment and react to you on Facebook. It literally put a price on your friendships, and then generated unique gifts you can purchase for less, at


The Careculator was a trending topic, generating over 200,000 conversations on social and 100 million earned media impressions. There was an average of nine careculations per user. It was also picked up by major media and industry sites and was a featured story on over 30 TV news broadcasts across the United States.


Produced by


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!