THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 9th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
UNIQLO Uncover
UNIQLO is an innovative Japanese company that inspires the world to dress casual. Simple apparel wi…

Finalists

Retail & E-Commerce
finalist
audience honor
Adorama's "Top Photographer with Nigel Barker"
When someone sees an impactful image, they are often left with questions. Who shot this? How did th…
Retail & E-Commerce
finalist
Careculator
The objective was to leverage social media this holiday season to create an awareness campaign for …
Retail & E-Commerce
finalist
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Retail & E-Commerce
finalist
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," e…
Retail & E-Commerce
finalist
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…

Nominees

Retail & E-Commerce
finalist
audience honor
Adorama's "Top Photographer with Nigel Barker"
When someone sees an impactful image, they are often left with questions. Who shot this? How did th…
Retail & E-Commerce
finalist
Careculator
The objective was to leverage social media this holiday season to create an awareness campaign for …
Retail & E-Commerce
EyeBuyDirect - Frame of Mind
Drive brand awareness and conversion for EyeBuyDirect, an e-retailer of prescription eyewear, among…
Retail & E-Commerce
Gone Fishing
OBJECTIVEGone Fishing is an annual nationwide Bass Pro Shops campaign focusing on encouraging peopl…
Retail & E-Commerce
Inspiring ‘Jennifer’ to Bring Big Lots Home for the Holidays
To build on Big Lots' recent sales momentum and differentiate itself from competitors, the retailer…
Retail & E-Commerce
finalist
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Retail & E-Commerce
finalist
Ladylike Storyselling
We needed to drive engagement in H&M and its support for the Fall fashion collection, "LadyLike," e…
Retail & E-Commerce
Sally Hansen Color Therapy – Color That Cares While You Wear
The team was charged with helping Coty launch the new Sally Hansen Color Therapy line and achieve #…
Retail & E-Commerce
Santa's Wonderland
Santa's Wonderland is an event hosted in November and December at 79 Bass Pro Shops locations in th…
Retail & E-Commerce
finalist
The We Know Game Show Ep. 1 ft. DJ Khaled & Billi / Episode 2 ft. Antonio Brown, DJ Khaled, Guest
Our objective was to create an integrated campaign that differentiated Champs Sports from their com…
Retail & E-Commerce
winner
UNIQLO Uncover
UNIQLO is an innovative Japanese company that inspires the world to dress casual. Simple apparel wi…