THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…

Finalists

Retail & E-Commerce
finalist
gold honor
Casper: Bringing Bedtime Back
The mattress buying experience is notorious for being as iconically bad as used car shopping. Seemi…
Retail & E-Commerce
finalist
gold honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Retail & E-Commerce
finalist
bronze honor
Allston Christmas
Bfresh, a new concept store designed to freshify the grocery experience, was moving into Boston's A…
Retail & E-Commerce
finalist
Generation Tux Dominates New Year’s Eve & Launches a New Tradition
It was the firing heard 'round the world: George Zimmer's unceremonious removal from the helm of th…
Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Retail & E-Commerce
finalist
The Chubbies Man Model Search
Chubbies, the weekend menswear company known for loud shorts with a bold 5.5" inseam, is a brand…
Retail & E-Commerce
finalist
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
Retail & E-Commerce
finalist
eBay Social Incubator
In the effort to identify new audiences and convert those individuals into eBay consumers, eBay, in…

Nominees

Retail & E-Commerce
Macy’s Prom
Throughout the 80s and 90s, department stores were the go-to resource for prom dresses as the retai…
Retail & E-Commerce
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Retail & E-Commerce
Seriously Sears
Seriously Sears is an "instacontent" campaign comprised of short, snackable, digital video content.…
Retail & E-Commerce
Timberland 'Black Forest' Campaign 2015
We were asked to create awareness and buzz around the upcoming Black Forest campaign with in the fa…