THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…

Finalists

Retail & E-Commerce
finalist
gold honor
Casper: Bringing Bedtime Back
The mattress buying experience is notorious for being as iconically bad as used car shopping. Seemi…
Retail & E-Commerce
finalist
gold honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Retail & E-Commerce
finalist
bronze honor
Allston Christmas
Bfresh, a new concept store designed to freshify the grocery experience, was moving into Boston's A…
Retail & E-Commerce
finalist
Generation Tux Dominates New Year’s Eve & Launches a New Tradition
It was the firing heard 'round the world: George Zimmer's unceremonious removal from the helm of th…
Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Retail & E-Commerce
finalist
The Chubbies Man Model Search
Chubbies, the weekend menswear company known for loud shorts with a bold 5.5" inseam, is a brand…
Retail & E-Commerce
finalist
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
Retail & E-Commerce
finalist
eBay Social Incubator
In the effort to identify new audiences and convert those individuals into eBay consumers, eBay, in…

Nominees

Retail & E-Commerce
Macy’s Prom
Throughout the 80s and 90s, department stores were the go-to resource for prom dresses as the retai…
Retail & E-Commerce
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Retail & E-Commerce
Seriously Sears
Seriously Sears is an "instacontent" campaign comprised of short, snackable, digital video content.…
Retail & E-Commerce
Timberland 'Black Forest' Campaign 2015
We were asked to create awareness and buzz around the upcoming Black Forest campaign with in the fa…