THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 8th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…

Finalists

Retail & E-Commerce
finalist
gold honor
Casper: Bringing Bedtime Back
The mattress buying experience is notorious for being as iconically bad as used car shopping. Seemi…
Retail & E-Commerce
finalist
gold honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Retail & E-Commerce
finalist
bronze honor
Allston Christmas
Bfresh, a new concept store designed to freshify the grocery experience, was moving into Boston's A…
Retail & E-Commerce
finalist
Generation Tux Dominates New Year’s Eve & Launches a New Tradition
It was the firing heard 'round the world: George Zimmer's unceremonious removal from the helm of th…
Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Retail & E-Commerce
finalist
The Chubbies Man Model Search
Chubbies, the weekend menswear company known for loud shorts with a bold 5.5" inseam, is a brand…
Retail & E-Commerce
finalist
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
Retail & E-Commerce
finalist
eBay Social Incubator
In the effort to identify new audiences and convert those individuals into eBay consumers, eBay, in…

Nominees

Retail & E-Commerce
finalist
bronze honor
Allston Christmas
Bfresh, a new concept store designed to freshify the grocery experience, was moving into Boston's A…
Retail & E-Commerce
finalist
gold honor
Casper: Bringing Bedtime Back
The mattress buying experience is notorious for being as iconically bad as used car shopping. Seemi…
Retail & E-Commerce
finalist
Generation Tux Dominates New Year’s Eve & Launches a New Tradition
It was the firing heard 'round the world: George Zimmer's unceremonious removal from the helm of th…
Retail & E-Commerce
finalist
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
When it came time to debut Serena Williams' fall collection, we wanted to deliver an interactive an…
Retail & E-Commerce
winner
Live The Fresh Blade Shave
The mega razor corporation says that their blades are such high quality that you can use them for a…
Retail & E-Commerce
finalist
gold honor
Lucy The Robot
BackgroundGlobal technology company, Double Robotics, wanted to launch into the Australian market w…
Retail & E-Commerce
Macy’s Prom
Throughout the 80s and 90s, department stores were the go-to resource for prom dresses as the retai…
Retail & E-Commerce
Motor Oil Masterpiece
Let's face it: Getting a unique gift for dad is nearly impossible, especially for Father's Day. Fi…
Retail & E-Commerce
Seriously Sears
Seriously Sears is an "instacontent" campaign comprised of short, snackable, digital video content.…
Retail & E-Commerce
finalist
The Chubbies Man Model Search
Chubbies, the weekend menswear company known for loud shorts with a bold 5.5" inseam, is a brand…
Retail & E-Commerce
finalist
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
Retail & E-Commerce
Timberland 'Black Forest' Campaign 2015
We were asked to create awareness and buzz around the upcoming Black Forest campaign with in the fa…
Retail & E-Commerce
finalist
eBay Social Incubator
In the effort to identify new audiences and convert those individuals into eBay consumers, eBay, in…