Seriously Sears is an "instacontent" campaign comprised of short, snackable, digital video content. It uses a highly-targeted, always on, digital and social content approach across all social channels.
The campaign launched in April 2015 with a series of :15 programmatic videos designed to generate sales and build brand equity. Over 130 pieces of content, including social stills, stop motion videos, cinemagraphs, and programmatic pre-roll videos were created to showcase the wide variety of brands and services that Sears has to offer.
In eight months, the "Seriously Sears" campaign exceeded all expectations. It eclipsed industry and category benchmarks in "ROAS" (Return On Ad Spend) with an unheard of 4:1 rate of return. The effort generated over $18M in online revenue, and surpassed Sears' media benchmarks for visit rate, all while garnering 233 million impressions.
