13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Evil Sonic

Finalist in Meme

Audience Honor in Meme

About this entry

Achieve Meme Lord status with the dankest meme possible; a Sonic version of the insanely popular Evil Kermit meme.

Why does this entry deserve to win?

November 2016. It was everywhere. We'd all seen it blowing up our social media feeds; reproduced by millions and funnier every time. We are talking of course, about the Evil Kermit meme.

At the time, this meme was at the height of its popularity and we knew we needed to act quickly. In these memes, the hooded Evil Kermit is usually encouraging the regular Kermit to do something lazy, selfish or unethical. To be as authentic as possible to the spirit of the meme, we recreated Evil Kermit as close to original as possible, with Sonic slightly lo-res, and white space on top for image copy.

We took two different photos of our Sonic plush toy, one with a hood and one without, to recreate the original format of the photo. After a lot of Photoshop wizardry, it finally looked perfect.

Then, for the final and most important touch, we added image text that fit perfectly for Sonic and his fans:

Me - "That Chao is pretty cute"

Me to me – "Throw it"

In the Sonic the Hedgehog game, Sonic Adventure, you can raise little creatures called 'Chao' which are very similar to Tamagotchi. You can feed them, pet them, and they have various levels of 'feelings' for you.

Something you can also do is throw them, which is hilarious but also makes them very upset. You aren't supposed to do this in the game, but the temptation and ability to do so are 100% there; making this meme extremely relatable to fans. It's something they've all thought about but never expressed out loud.

Status achieved.


The smart and timely utilization of this meme generated Meme Lord worthy results on Facebook:

- 30k Reactions



- 2.3 Million Reach

All with 0 Paid Media


Produced by

Ayzenberg, SEGA of America


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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