Camp Unplug, Vine’s first venture into a long-form series, follows a group of millennial Vine stars (including some previous and current Shorty nominees) who have to disconnect from social media at a traditional summer camp. Written by Viners Aaron Chewning and Chris Melberger, and produced by Vine’s own Jeremy Cabalona and Karyn Spencer, the show is comprised of 36 different Vines—some using the #beyondthevine feature where Viners can post longer videos—which are then are combined to make a full 22-minute series. Since its launch at VidCon this year, it has been looped 80M+ times, and now is available in full on YouTube. The show begs the question, much like the counselor sings around the fire, “Do I own my phone or does my phone own me? At Camp Unplug we are free!”