13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

"Stop Motion Experience"

Gold Distinction in Live Events

About this entry

During 2016, we partnered with AT&T to create authentic social media conversation through unique eye-catching content for fans to share at AT&T's largest entertainment events including the College Football Playoff National Championship, AT&T Playoff Playlist Live!, NCAA Final Four, AT&T Block Party, NCAA Frozen Four, and College World Series, among other AT&T sponsorship events.

Why does this entry deserve to win?

To achieve AT&T's objective of generating unique content and fan conversation around their largest sports & entertainment events, we partnered to create the first ever stop motion photo booth, utilizing the talent of two of social media's most well known stop motion creators, Jack Bethmann "GentlemanJACK" and Dylan Blau.

Using tripod mounted smartphones and event specific props, Jack and Dylan directed event attendees through the making of a stop motion video. Once videos were completed, they were immediately posted to an event Vine account and delivered to fans to share on their personal social channels. Select attendees and celebrity stop motion videos were chosen to be featured on the video boards at the 2016 Men's NCAA Basketball National Championship, AT&T Block Party, College World Series, and the NCAA Lacrosse Championships.

To foster additional reach and engagement, we partnered with athletes and celebrities such as Shaquille O'Neal, Scottie Pippen, The Band Perry, Paul Rabil, and John Buccigross to create stop motion videos in conjunction with the live on-site video studio.


Throughout the program, we worked with AT&T to create over 2,000 videos for fans and garnered 1.8 million loops on Vine. Countless additional impressions were generated from fans sharing their videos on personal Facebook, Instagram, and Twitter accounts across 8 AT&T events. Videos were featured in Vine's official "College Championships" channel during the National Championship and SEC Championship.


Video for "Stop Motion Experience"

Produced by

Murph Media, AT&T


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!