13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best in Live Events

This award honors the best use of social media to elevate events including concerts, conferences, marches, rallies and meetups.

See previous winners and honorees here.


"Stop Motion Experience"
During 2016, we partnered with AT&T to create authentic social media conversation through unique eye-catching content for fans to share at AT&T's largest entertainment events including the College Football Playoff National Championship, AT&T Playoff Playlist Live!, NCAA Final Four, AT&T Block Party, NCAA Frozen Four, and College World Series, amon…
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and our multi-platform strategy strives to make it the biggest EVERYWHERE. Our 2016 digital and social campaign set out to engage our worldwide audience on the platforms they care about, integrate sponsors through unique fan-focused EMA social opportunities, and finally, make EMAs THE…
2016 iHeartRadio Music Awards
For the 2016 iHeartRadio Music Awards, iHeartRadio set out to achieve one simple goal: connect fans with their favorite artists. By calling upon the biggest fans and engaging with them throughout the entire promotional campaign, iHeartRadio shattered engagement records and made the third annual iHeartRadio Music Awards one of the most talked about…
Olympics News Lab at Google
During the Olympics, a few stories are recycled over and again. But, according to the 300 million daily Olympics-related searches, people are curious about so much more. We wanted join our users in being part of the global Olympics conversations by sharing unique insights about the games while making data (derived from trending Olympics searches) …
What are you waiting for?
Traditionally a sports focused brand, dominant in the North American territory, the year 2016 will go down as one of the most important years in the history of StubHub Inc. Overnight StubHub had to transform to be a global brand in 48 markets across the world. As such, StubHub re-positioned themselves as a brand, not just in terms of customer rele…


#DigitalVDay: Special online multi-platform coverage of Victory Day 2016
Victory Day Parade on Red Square is the world's largest WW2 celebration show-downs. It is also one of the most important national events in Russia which honors surviving veterans and commemorates millions of those who died liberating the world from fascism. Tens of millions celebrate it globally. Millions tune in to watch the 9 May Parade on air and online.…
17th Annual Latin GRAMMY® Awards Social Media Celebration
Campaign Sizzle: http://latingram.my/social-media-celebration-2016
A Day in the Life at Lincoln Center
For over fifty years 'going to Lincoln Center' has meant visiting New York's Upper West Side to sit in one of our concert halls. Using Facebook Live, we wanted to make the world's leading performing arts center accessible to a global audience. Now, 'going to Lincoln Center' could mean visiting us from anywhere in the world via Facebook. Our goal was to pr…
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M fans. For the Season 6 red carpet premiere, HBO decided to reach this audience. Live.
The 140th Westminster Kennel Club Dog Show
The Westminster Kennel Club Dog Show is an annual event held in New York City featuring thousands of dogs across hundreds of breeds, with tens of thousands of attendees. Millions more tune in online and on-air, catching highlights and the finals broadcasted on television, live from Madison Square Garden on FOX Sports and USA Network.In 2016, GLOW and the We…
The Tendency Day
The Tendency Day is an annual seminar organized by the Swedish Marketing Confederation.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!