THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 9th Annual Shorty Awards

Under the Net

Gold Honor in Virtual Reality

Objectives

Through the perspective of an 11-year-old girl named Amisa, this immersive documentary will give viewers a glimpse into what life is like in the Nyarugusu Refugee Camp in Tanzania, expose the grave dangers of malaria, and show how bed nets can be a life-saving solution to preventing the disease.

Strategy and Execution

In one of the world's largest refugee camps, Nyarugusu, Tanzania, we meet 11-year-old Amisa and her family, who fled violence in the Congo only to face overcrowded shelters rife with a deadly disease. Malaria is the biggest killer here. Amisa recently recovered from the illness, but now her two baby sisters are showing symptoms. Told through Amisa's perspective, this 360-degree VR experience documents her family's inspirational fight against malaria. It offers an intimate glimpse of what life is like for a refugee at the heart of the malaria epidemic and reveals how mosquito bed nets are a transformative solution to help prevent the disease threatening nearly half the world's population.

Results

The trailer was shared at major events in the fall of 2016 including TechCrunch Disrupt, Social Good Summit at UN Week, SXSW Eco, The Franklin Institute, the Samsung 837 store in NYC, and the Golden State Warriors season ticketholder event to build anticipation for the early 2017 launch of the full film. The trailer received praise from filmmaker Richard Curtis, celebrity chef Jose Andres, Robert F. Kennedy, Jr., sportswriter Rick Reilly, actress and supermodel Mari Malek, and actor Tom Cavanagh. The film was chosen as a top ten VR film by the Newseum and showcased at their VR exhibit during the month of December. The film Won Best VR Documentary at Cinequest Film Festival in San Francisco, Feb. 28-March 12, 2017. The full public launch of the film is slated for early March 2017 on the Samsung VR and Discovery VR apps using GearVR headsets, and online via Facebook 360, YouTube 360, and Google VR.Rollout of the trailer resulted in major media coverage including TechCrunch, UploadVR, Philadelphia Magazine, and USA Today. The film has helped Nothing But Nets raise more than $20,000 in grassroots funding, $175,000 in new corporate sponsorships for the production and distribution, and over $170,000 in-kind, before the full film has even launched publicly.

Media

Video for Under the Net

Entrant Company / Organization Name

Secret Location, Nothing But Nets

Link

Entry Credits