11th Annual Shorty Awards Categories
See below for official categories. The regular entry deadline is
February 7th, 2019
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 9th Annual Shorty Awards
Best use of Virtual Reality
This award honors the most creative and effective use of virtual reality in a social media marketing campaign.
See previous winners and honorees here.
AHS Fearless VR Experience
Faced with the challenge of promoting the mysterious 6th installment of AHS, FX created a world designed to let fans face their darkest fears on a journey through iconic elements from the franchise through virtual reality. In keeping with the overall marketing campaign, VR offered the opportunity to let fans experience as much rich detail of the...
Under the Net
Through the perspective of an 11-year-old girl named Amisa, this immersive documentary will give viewers a glimpse into what life is like in the Nyarugusu Refugee Camp in Tanzania, expose the grave dangers of malaria, and show how bed nets can be a life-saving solution to preventing the disease.
Mr. Robot Virtual Reality Experience
USA Network's Golden Globe ® winning series Mr. Robot has become a global phenomenon, earning an energized and vocal fan-base that is often taking to social media to share their passion for the show. To offer fans deeper engagement with the series and to extend the narrative beyond the linear broadcast, USA Network collaborated with Mr. Robot c...
Syfy's Incorporated presents a future that isn't too far off from our own, but it hyperbolizes the stark difference between the haves and havenots as we know them. We see tremendous luxury and brutal poverty—side by side. We see the bad rewarded and the good suffer. Ben, the protagonist is a company man with a fake identity and a hidden past....
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy Plaza," an interactive, in-real-life celebration of the American electoral process. This year, NBC News extended the experience with the first-ever virtual reality experience for political coverage, "Virtual Democracy Plaza."In partnership with Alt...
SPACE 360: FIRST TIME IN THE UNIVERSE
In the history of mankind, there have only been several hundreds humans lucky enough to fly into space and witness our beautiful planet from above. RT brings our dreams of being in space one step closer to becoming a reality. RT's objective was to become the first in history to produce a 360-degree video in a zero-gravity environment and show ou...
360 Social Media Celebration - 17th Annual Latin GRAMMY Awards
Campaign Sizzle: http://latingram.my/360-social-media-celebration-2016
Across The Line Virtual Reality Film
Across the Line is an immersive virtual reality experience that puts the audience in the shoes of a woman seeking sexual and reproductive health care while being intimidated by clinic protestors. Using documentary 360° video footage and computer generated imaging (CGI), paired with a montage of real audio recording from protests, viewers gain an intimate ...
MTV & AT&T Debut ‘Gaze-Activated’ VR for the 2016 Fandom Awards
1) Reinvigorate AT&T's five-year marketing partnership with MTV's highest rated scripted series, Teen Wolf.Since the inception of Teen Wolf, AT&T had rewarded fans with sneak peeks, after-shows and once-in-a-lifetime sweepstakes. 5 years later, AT&T sought to charge up fans with new and different Teen Wolf content experiences. 2) Exploit the widely-a...
Etihad Airways is a leading luxury airline that has 'reimagined' the flying experience on its flagship A380 aircraft with unparalleled features. It's a truly extraordinary flying experience that can only be appreciated by flying on the aircraft itself. Instead of trying to outspend other competitors in its class, we decided to outsmart them with a reimagi...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Regular Entry Deadline is
February 7th, 2019
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