ENTER THE 2021 SHORTY IMPACT AWARDS

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 9th Annual Shorty Awards

FX at Comic-Con: Twitter Augmented Reality - Video Content

Finalist in Augmented Reality

About this entry

Don't just watch an FX show. Be part of one! At Comic-Con 2016, FX partnered with Twitter to create an interactive experience that allowed fans to experience the worlds of their favorite shows in a whole new way. Through Twitter's new and proprietary augmented reality software (the first time the technology was used in a consumer facing manner), fans created custom AR videos that were shared via Twitter and displayed on the giant LED social screens at the FX Comic-Con event space. The goal was to host an interactive physical space, share new technology, and drive social sharing.

Why does this entry deserve to win?

Comic-Con fans were encouraged to visit the FX/Twitter AR booth and create 6-second videos with designated augmented reality enhancements. These included:

The Strain - Strigoi Stinger

It's Always Sunny in Philadelphia - Kitten Mittens

Fargo – Key Art Sweater

Archer – Pam's Dolphin and Archer Martini

Man Seeking Woman – Exploding Hearts

Fans received their video via a direct tweet from FX Networks, or an email. The FX Networks brand Twitter account, and FX show specific accounts interacted with the fan videos and helped spread the social footprint by retweeting and promoting the event. Fans of Archer got a special surprise from the Archer Twitter account, as an exclusive augmented reality video was unlocked with a provided code.

Results

The FX Networks and Twitter Augmented Reality Partnership provided not only a great experience for fans, but also impressive results for both FX and Twitter. Throughout the 3-day event, there were 1,300 unique videos created, and the experience generated over 550 tweets from FX handle. The FX Network account grew by roughly 2,800 followers, and the overall campaign garnered a total of 4.3M impressions

Media

Video for FX at Comic-Con: Twitter Augmented Reality - Video Content

Produced by

FX Networks

Link

Entry Credits