The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 9th Annual Shorty Awards


Finalist in YouNower of the Year

About itssnowhimself

16-year-old Alex White, who goes by the name Snow on his many social media accounts, is perhaps best known for his YouTube reaction videos, which he started posting in June of 2016, quickly gaining over 60M views. The Toronto teen, who is admittedly “low-key addicted” to the Lifetime series Dance Moms, shares his enthusiasm for that show and his other pop culture obsessions with over 60K YouNow fans, often having them guest with him and playfully answering their questions. Flipping his floppy hair to the delight of his viewers, Snow is greeting his burgeoning social media stardom with a big smile.

itssnowhimself's best work on social