Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

From the 9th Annual Shorty Awards

At Home with Henrybuilt

Finalist in Home & Decor

Audience Honor in Home & Decor

About this entry

Henrybuilt's kitchen and whole house storage systems combine system design, made-to-order personalization, and impeccable craft-quality. This combination has positioned Henrybuilt as one of the top systems companies in the world.

The objective of Henrybuilt's Instagram account is to showcase its system of products in real homes, rather than in a typical showroom setting. This approach reflects the company's focus on how its clients live and work with its products and how Henrybuilt's system integrates into the surrounding architecture of each home.

Why does this entry deserve to win?

Henrybuilt's Instagram strategy centers on high-quality images, taken at clients homes, to reinforce the company's focus on how its client's live and work with its products. Supplemental photos from the company's production facility in Seattle bring Henrybuilt's quality and American craftsmanship to life. Additionally, video posts are used periodically to communicate how its system works on the inside and how it improves the lives of its clients.


The Henrybuilt Instagram account has been instrumental in the company's business development efforts. By including the architects, designers and builders Henrybuilt partners with in its posts, Henrybuilt has strengthened its business relationships and increased its repeat business. The Instagram account has proven essential in keeping Henrybuilt top-of-mind with prospective clients, while reinforcing the design refinement and quality of Henrybuilt's product. Additionally, the Henrybuilt design group has found the account helpful in communicating the design options to active clients as Henrybuilt does not produce a "catalog" of options, due to the custom nature of its product.


Video for At Home with Henrybuilt

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