13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Insecure (HBO): #AskIssa

Finalist in Instagram Story

About this entry

Insecure is a new comedy series with a new voice, so a core focus of the HBO Digital and Social Media strategy was providing creator Issa Rae with platforms on which to introduce the series, speak to her craft and connect with fans both established (from Awkward Black Girl) and new

Why does this entry deserve to win?

In order to connect Issa with fans, the HBO Digital and Social Media team launched #AskIssa, a talent-first content series leveraging Instagram's new #InsaStories feature.

Throughout Season 1, fans were encouraged to leave their questions in the comment section of various #AskIssa Insgram feed posts.

Issa would then hand-pick questions to answer personally with her own selfie videos to be spotlighted via regular #AskIssa #InstaStories, each @mentioning respective fans so they knew she was responding.

HBO worked with Team Epiphany to create the look and feel of the series, including special animated promotional assets and #InstaStory lead-ins to better establish the series and get fans excited.

The franchise was cross-promoted from other Insecure platforms, with additional support from HBO Brand and talent platforms.


This campaign was well received by fans, who took to Instagram to leave hundreds of questions for Issa to answer and regularly checked #InstaStories to see if they were selected. There was an especially large response surrounding the Insecure finale, which sparked significant social conversation with an overflow of memes.


Produced by



Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!