Bringing his own lighting kit to ensure picture perfection, James Charles launched to fame with “The Most Flawless Senior Self Portraits of All Time,” as touted by Cosmopolitan. After his pics went viral, he captured the attention of CoverGirl and was appointed the company’s first CoverBoy in 2016. Sharing his glamorous looks and makeup expertise with the online community via his Instagram, James also launched his self-titled YouTube channel in December 2015, already amassing 10M channel views. Featuring “outside of the box” makeup tutorials and challenges, James influences and integrates fellow YouTubers in videos like his “boy glam” makeup tutorials with Joey Graceffa and GRWUs with NikkiTutorials and Manny MUA.