13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

James Charles

Winner in Breakout YouTuber

About James Charles

Bringing his own lighting kit to ensure picture perfection, James Charles launched to fame with “The Most Flawless Senior Self Portraits of All Time,” as touted by Cosmopolitan. After his pics went viral, he captured the attention of CoverGirl and was appointed the company’s first CoverBoy in 2016. Sharing his glamorous looks and makeup expertise with the online community via his Instagram, James also launched his self-titled YouTube channel in December 2015, already amassing 10M channel views. Featuring “outside of the box” makeup tutorials and challenges, James influences and integrates fellow YouTubers in videos like his “boy glam” makeup tutorials with Joey Graceffa and GRWUs with NikkiTutorials and Manny MUA.

James Charles's best work on social

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!