For the past 20 years, America has woken up to Al Roker’s weather forecast on the Today show and laughed along with his cheery antics. Al is the loveable and trusted sidekick to an ever-changing morning show cast. Now he’s brought his toothy grin straight to social media, launching Roker Media this year as a platform to live stream content created by him and other talented social media stars. Live broadcasting is in his blood, and now his hundreds of thousands of fans follow him off-set as he cooks family dinner, has surgery on his knee, or joins the cast of the Broadway hit Hamilton on stage for a day. Al Roker’s good-natured attitude makes people willing to let him into their lives as he brings them so candidly into his.