13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

Cricket Wireless

Winner in Consumer Brand

About this entry

Cricket Wireless strives to live by its tagline Something to Smile About. In a crowded and competitive telecom industry, Cricket needed to break through the noise by driving brand awareness and discovery amongst its target segments.

Why does this entry deserve to win?

Cricket Wireless developed a social media content strategy to drive discovery through shareable social media content aligned with its Something to Smile About tagline. Over the course of eight months, Cricket launched a series of five highly shareable videos and supporting content across YouTube, Facebook, Twitter and Instagram that brought to life the brand's personality. The campaigns aligned with key time periods, #PhotoMombing for Mother's Day, The Unexpected John Cena Prank during the summer months, #LemonAid during back to school, A Christmas Miracle with Santa and the Salvation Army just after Thanksgiving, Alcatel VR Family Reunion in English and Spanish, just before the holidays and Live: The Tale of the Merrier Carrier during the last 24 hours to order online to get your gifts delivered.


The strategy resulted in over 95 million views, 2 million engagements, 1 million shares of videos across channels and lifts in brand awareness, favorability, interest, engagement and product interest. Cricket's work was recognized by YouTube on the Ads leaderboard for four months in a row, Adage on their Viral Video Chart and by numerous other online and broadcast media outlets.


Video for Cricket Wireless

Produced by

Cricket Wireless


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!