THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

8th Annual Finalists

By Industry

Auto

Beyond Utility: 1000 to 1
Team One, Lexus
Chevrolet #BestDayEver
Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman, General Motors/ Chevrolet
HR-V "Selfie"
RPA, American Honda Motor Co., Inc.
Mustang Speed Dating
Team Detroit, Ford Motor Company
smart a journey fortwo
Razorfish New York , smart USA
The Greatest Interception Ever
Volvo Car USA
Trollidays
Team One, Lexus

Consumer Brand

Always Unstoppable
Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUPE New York, Procter & Gamble
Coca-Cola: Dark Iftar "No Labels"
Memac Ogilvy & Mather, FP7/McCann Dubai, Coca-Cola
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Straight Outta Somewhere
PMG, Beats by Dre

Entertainment

#BeatlesOnSpotify
Spotify
2015 MTV EMA
Viacom International Media Networks (VIMN)
Axe and Cross Viral Website / The Last Witch Hunter
AvatarLabs, Lionsgate
BACK TO THE FUTURE 30TH ANNIVERSARY EDITION
Universal Pictures Home Entertainment
Bravo's Daily Dish
Bravo Digital
Chegg Music 101: #EdOnCampus
Chegg
Cineplex celebrates movie lovers with FanScreen!
Cineplex Entertainment & Engagement Labs
Comedy Central Roast of Justin Bieber
Comedy Central
Doctor Who
Everybody at Once, BBC America
Furious 7
Brigade, Universal Pictures
Lily & The Snowman
Zulu Alpha Kilo & Hornet, Cineplex
Luke Bryan Digital Autograph Application
Telescope, Luke Bryan, Universal Music Group Nashville, Southern Made
NIGHT OF TOO MANY STARS – AMERICA COMES TOGETHER FOR AUTISM PROGRAMS
COMEDY CENTRAL, BUSBOY PRODUCTIONS
Orphan Black
Everybody at Once, BBC America
Oxygen's Very Real
Oxygen Media
Peanutize me!
Ludomade, 20th Century Fox
Selfie Induced Horror
AGENCY OMD/Ignition Factory, Warner Bros.
Spotify Found Them First
Razorfish New York / Stink Digital , Spotify
Spotify Singles
Razorfish New York / Stink Digital , Spotify
Spotify Taste Rewind
Razorfish New York / Stink Digital , Spotify
STX Entertainment's "The Gift"
Giant Spoon, STX Entertainment
Trainwreck Social Campaign
BPG, Universal Pictures
Universal Unfriended Social Campaign
bpg, Universal Pictures
World Wrestling Entertainment (WWE)
WWE

Fashion, Beauty & Luxury

Carol's Daughter #BornandMade
Love Social, Carol's Daughter
Plastique
CP+B, Fruit of the Loom
The Professionals Collection
CP+B, Fruit of the Loom

Food & Beverage

#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
MullenLowe U.S., Naked Juice
ChocPlusWhat?
SapientNitro, Mondelez International
Hidden Valley:Taste Not Waste
Hidden Valley, Current Marketing
Lovin' The Super Bowl
DDB Chicago, McDonald's
M&M'S 1 Million Tastes of Crispy Giveaway - #NashHasCrispy
Weber Shandwick, Mars Inc. - M&M'S
M&M’S Red Nose Day Campaign
Weber Shandwick, Mars Inc. - M&M'S
Made With Chobani
Chobani
Party Hard Moms
Havas Worldwide Chicago, Hefty
That time Arby’s made friends with Jon Stewart
Fallon and Edelman, Arby’s Restaurant Group, Inc.

Government & Politics

Honor Flight
Miami International Airport
The Fight for $15
Fight for $15
The Royal Navy Engineers Recruitment Campaign
e3, The Royal Navy

Home & Decor

JCPenney's A+ Instagram Guide for Back-to-School
PopShorts, JCPenney
The First Ever Pinterest Yard Sale
Deutsch, Krylon

Live Events

#AirbnbSundance LIVE
Airbnb
#GoodIsWinning Campaign Engages Pope Francis with US Millennials
Kathleen Hessert, Aleteia.org
#IAmAgent23
TBWA - Nissan United, Nissan Motor Co.
2015 iHeartRadio Music Awards
iHeartRadio
2015 iHeartRadio Music Festival
iHeartRadio
2015 MTV EMA
Viacom International Media Networks (VIMN)
Bonnaroo Lineup Announcement Megathon! (BLAM!) 2015
Superfly and AC Entertainment, Bonnaroo Music and Arts Festival
NBCU Cable Entertainment Upfront Social Lounge
NBUniversal Cable Entertainment
The BMW M2 Live Launch
Kirshenbaum Bond Senecal + Partners, Caravan, BMW of North America
The Westminster Kennel Club, 139th Annual All Breed Dog Show
GLOW, Westminster Kennel Club

Non-Profit

#BigTobaccoBeLike
truth, 72andSunny, Assembly, Ketchum
#GiveAShit by WaterAid
WaterAid
#HavasPeepShow
Havas Worldwide Chicago, Havas Worldwide Chicago
American Society for Microbiology 2015 Agar Art Contest
American Society for Microbiology
Crossroads Community Street Fare Social Campaign
Saatchi & Saatchi Wellness, Crossroads Community Services
Love Has No Labels
R/GA, Ad Council
Nicebot
Deutsch, Champions Against Bullying
The #62MillionGirls Yearbook
Edelman, Bazaar Voice, Inphantry, Girl Rising
The Genius of Play
Mash Studio, Toy Industry Association

Retail & E-Commerce

Allston Christmas
Hill Holliday , BFresh
Casper: Bringing Bedtime Back
Casper
eBay Social Incubator
Moment Studio, Deep Focus, eBay
Generation Tux Dominates New Year’s Eve & Launches a New Tradition
Civic, Generation Tux
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
HSN
Live The Fresh Blade Shave
Dollar Shave Club
Lucy The Robot
Atomic 212 Sydney, Double Robotics
The Chubbies Man Model Search
Chubbies
The Lookbook by Bravo
Bravo Media
Three seconds that revolutionised retail
SapientNitro, Target Australia

Technology

Burglar on Demand
Heat, Arlo
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Motorola: #MotoSelfieStick
Razorfish/DigitasLBi, Motorola Mobility
Sony Mobile recruits spies on Twitter with #SiJetaisUnEspion (If I were an agent)
Rosbeef!, Sony Mobile France
Uber Safe
Rethink, Uber

Travel & Tourism

Airlines for America: #WhyWeFly
Airlines for America
BLAH Airlines
Eleven Inc, Virgin America
Emirates Be There Campaign
Emirates, National Geography, WOW Agency, Havas Media
Let Hawaii Happen - A Surprise Wedding
Hawaii Visitors and Convention Bureau, Hawaii Visitors and Convention Bureau
Transavia - Ticket to the Eclipse
Transavia and Dorst & Lesser, Transavia
WestJet Christmas Miracle: 12,000 mini miracles
studio m , WestJet

Business to Business

#BallotBriefcase on Snapchat
PwC
HP Propel IT!
RAPP, Hewlett Packard
Love My Store Campaign
Attention Global, American Express
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Project Rebirth
CP+B Miami , Ryder
Say No To Spec
Zulu Alpha Kilo & zulubot, Zulu Alpha Kilo
The Intermodals
MullenLowe Winston Salem, CSX
Translating Tech with Avaya
FleishmanHIllard, Avaya

Education

#CongratagradNYU
Digital Communications Group (New York University)
John Jay College Insta-Challenge
VGD, John Jay College

Family & Parenting

Plum Organics®: Parenting Unfiltered
Something Massive, Plum Organics
#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
DigitasLBi, Crowdtap, Whirlpool
LEGO Kronkiwongi
LEGO
Toyota Family Trails
Brains on Fire, National Center for Families Learning

Financial Services

Genuine Human Goodness
Simple
Meet Halfway
CP+B LA, Noble People, PayPal, Airbnb
See Your Retirement
Principal Financial Group
TDThanksYou 2.0
TD Bank , TD Bank

Games

Best Fiends “World’s Biggest Mobile Treasure Hunt"
Seriously
Cedar Point Catch-a-Ghost
Cramer-Krasselt, Cedar Fair Entertainment, Inc.
HUNT the TRUTH Audio Series
Ayzenberg Group, Xbox/343 Industries
LEGO Dimensions: The Ultimate Social Media Collaboration
Warner Bros. Interactive Entertainment
Madden: The Movie
Heat, EA Sports

Health & Fitness

#CignaRunTogether at #DisneylandHalf Marathon Weekend
Cigna
Brooks #thankyourunning ignites a global gratitude movement
M Booth, Brooks Running
Cannes Paddleboard Wellness Moment
Saatchi & Saatchi Wellness, SSW & Cannes Lions Festivals

Hospitality

Shangri-La: A World Of Christmas Warmth Campaign
Ogilvy & Mather Hong Kong, Shangri-La Hotel & Resorts
The Godfrey Hotel Boston - Social Media Opening Announcements
Lynch Communications Group, The Godfrey Hotel Boston
The Middle East's first ever Shazam powered F&B campaign
1000heads, Vida Hotels and Resorts
Two Bellmen
Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group

News

AJ+
AJ+
Lucy The Robot
Atomic 212 Sydney, Double Robotics
The New Yorker on Social Media
The New Yorker
What Is Code?
Bloomberg Business

Pets & Animals

ZICO Coconut Water Taps “Spokespawson” for #DogDaysofWinter Campaign
ZICO Coconut Water
Adopt A Life Partner
DigitasLBi New York, Rescue Dogs Rock NYC
I Get Beggin'
Big Spaceship LLC, Nestle Purina PetCare Company
RuffLife
breensmith, Friends of Animals

Sports

#GronkIsMyCoPilot
MullenLowe U.S., JetBlue
#MyPlayoffsMoment
National Hockey League and Camp Jefferson
Anyone up for H-O-R-S-E?
Colorado Mammoth (National Lacrosse League)
Bleacher Report: The Social Voice of Sports
Bleacher Report
Chicago Blackhawks #WhatsYourGoal Campaign
Chicago Blackhawks
Los Angeles Kings Fan Appreciation Night on Snapchat
PopShorts, Los Angeles Kings
MLB Network's #WeKnowPostseason
MLB Network
Sunoco Burnt Rubbér
Allen & Gerritsen, Sunoco
World Wrestling Entertainment (WWE)
WWE

Television

Ash vs Evil Dead – The Most Groovy Social TV Campaign of 2015. Maybe Ever.
Edelman, STARZ
BoJack Horseman Season 2
Ignition, Netflix
EMPIRE: 2015 Social Media Campaign
FOX Broadcasting Company
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Netflix Narcos Original Series Social Media Campaign
Mistress, Netflix
Os Dez Mandamentos
R7 - Rede Record
Saturday Night Live: SNL 40
NBC Entertainment
The Tonight Show starring Jimmy Fallon
NBC Entertainment
The Voice
NBC Entertainment
The World Through Mr. Robot
USA Network

Wine, Beer & Spirits

Cuervo Shot Sized Content
McCann New York , Jose Cuervo
Hockey Heaven
Rethink, Molson Canadian
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR

Content and Media

Animated GIFs

'Tis the SEAson for Long John Silver's
BLASTmedia, Long John Silver's
Hannibal Travel Posters
bpg, NBC Universal
Hulu: The Perfect GIF
Good People, Hulu
Hulu: TV GIFs
Good People, Hulu
Kitty Litter Angel
Cossette, Meowbox
That New Phone Feeling
Big Spaceship LLC, Samsung Mobile
Who Won Booking Summer?
Booking.com & Wieden+Kennedy Amsterdam

Data Visualization

#Cokenomics
Mistress, Netflix
Clorox: For When Things Go Viral
Ketchum, Critical Mass, AKQA, The Clorox Company
Did you know?
Grubhub and Likeable Media
Spotify Found Them First
Razorfish New York / Stink Digital , Spotify
Spotify Singles
Razorfish New York / Stink Digital , Spotify
Spotify Taste Rewind
Razorfish New York / Stink Digital , Spotify
What's Really Warming the World?
Bloomberg

Hashtag

#FeelsLikeHome Best Hashtag
Qantas Airways
#FlipOffFur
breensmith, Friends of Animals
#GayIsOK
Lush Cosmetics + AllOut
#HavasPeepShow
Havas Worldwide Chicago, Havas Worldwide Chicago
#StandUp4
Carat, McCann , MasterCard
Always Unstoppable
Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUPE New York, Procter & Gamble
Blue Shirt Day
MediaCom, STOMP Out Bullying
Chevrolet #BestDayEver
Carat, Dentsu Aegis Network, The Story Lab, Commonwealth // McCann, Jash, Fleishman, General Motors/ Chevrolet
Dove and Twitter #SpeakBeautiful
VaynerMedia, Edelman, Mindshare, Dove
Freedom to Marry - Love Must Win
Blue State Digital, Freedom to Marry
George Takei & #BoycottIndiana
George Takei and The Social Edge
M&M’S Red Nose Day Campaign
Weber Shandwick, Mars Inc. - M&M'S
MasterCard #AcceptanceMatters
VaynerMedia, MasterCard
Taco Bell #liVeMAs at the VMAs
MTV/Viacom Velocity, Taco Bell
The #62MillionGirls Yearbook
Edelman, Bazaar Voice, Inphantry, Girl Rising
Vikings Hashtag Raids
360i, HISTORY/ Vikings

Meme

Epic Slow Memes
We Are Social, YouTube
Straight Outta Somewhere
PMG, Beats by Dre

Video

#HatchKids vs. Child Hunger for Unilever Project Sunlight
SheKnows Media
#LeftSwipeDat
truth, 72andSunny, Assembly, Ketchum
ALDI Cart Smarts with Ben Bailey
Weber Shandwick, ALDI
American Family Insurance: “Everyone’s Dream Needs a Champion” Signs of Support
American Family Insurance, BBDO New York, Mindshare
Coca-Cola: Dark Iftar "No Labels"
Memac Ogilvy & Mather, FP7/McCann Dubai, Coca-Cola
First Haircut
MullenLowe Winston Salem, ULTA
Glad Press’n Seal Wraps Outside the Lines Around the Home
Current, Critical Mass , Glad
Grit & Grain - The Story of Bourbon County Stout
Goose Island Beer Co.
Love Has No Labels
The Ad Council
Love Has No Labels
R/GA, Ad Council
Lucy The Robot
Atomic 212 Sydney, Double Robotics
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR
Orange is the New Black ‘Twas a Night in Litchfield Holiday Video
New Wave Entertainment , Netflix
Party Hard Moms
Havas Worldwide Chicago, Hefty
Play the Guggenheim
Fusion , Guggenheim Museum
Saucony Seeker Campaign
Saucony; Mechanica; Co.Lab; Eric Tu
Slurpee Tastes Like...
Isobar, 7-Eleven Australia
The Fight for $15 Veteran's Day Video
Fight for $15
Tiny Hamster’s Tiny Tiki Party
Hello Denizen, Ketchum, The Clorox Company
Translating Tech with Avaya
FleishmanHIllard, Avaya
Undercover Budweiser
VaynerMedia, Budweiser
Wish Writer
Carat and J. Walter Thompson , Macy's

Contest or Promotion

Intuit QuickBooks Small Business Big Game
Intuit QuickBooks
JetBlue's Soar With Reading
MullenLowe U.S., JetBlue
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Mr. Robot: Debt Deletion
ISL, NBCUniversal

Emojis

#GiveAShit by WaterAid
WaterAid
2015 “MTV Video Music Awards”: #VMA Moonman Emoji
MTV, Twitter, Jeremy Scott
Best Use of Emojis: FX Emoji App
FX Networks
Emoji Ordering
CP+B, Domino's
Emoji Passcode
10x, Intelligent Environments
Emoji Turns Real
MRM//McCann Stockholm, Vi Agroforestry (Vi-skogen)
Holy Popemoji!
Kathleen Hessert, Aleteia USA
Jordan Brand, Emoji Battle
Laundry Service , Jordan Brand

Live Streaming Video

Applebee's Taste The Change
BTC Revolutions, Applebee's
Mr. Robot: Debt Deletion
ISL, NBCUniversal
PBS’ Big Blue Live
PBS
Taco Bell #liVeMAs at the VMAs
MTV/Viacom Velocity, Taco Bell
WWE Tough Enough
WWE

Photography and Graphics

Accion on Instagram: Stories from Around the World
Accion
Endless Table
Havas Worldwide Chicago, Reynolds
High-Five. Give $5. Save Big Cats.
National Geographic
Hulu, The Mindy Project Season 4
GLOW, Hulu
LG Mobile USA - V10 Launch
Laundry Service , LG Mobile USA
Next Level: GoPro Photography
GoPro
Please Like Me
Ignition , Pivot
Spy Action Figures
NEW Wave Entertainment , 20th Century Fox Home Entertainment
Syfy, Z Nation Season 2
GLOW, Syfy
Team USA | My Focus
United States Olympic Commitee
The Strain S2 Social Media Campaign
FX Networks, AvatarLabs
ZICO Coconut Water Puts Life in Perspective – Literally and Figuratively
ZICO Coconut Water

Virtual Reality

2015 MTV EMA
Viacom International Media Networks (VIMN)
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
FX Networks
Discovery VR
Discovery Communications
Driver's Seat VR Experience
CP+B, Infiniti
Experience the TOMS Virtual Giving Trip
TOMS Shoes
Step Into the "Circle of Life" - The Lion King VR Experience
Disney Theatrical Group
Ultimate Immersion: GoPro Spherical and VR
GoPro

Arts & Entertainment

Actor

Dwayne Johnson Lin-Manuel Miranda Michael B Jordan Ryan Reynolds Tom Hanks Zac Efron

Celebrity

Chrissy Teigen Jimmy Fallon Miss Piggy RuPaul Snoop Dogg Weird Al

Dance

Amymarie Gaertner Chloe Lukasiak Dominic Sandoval Maddie Ziegler Misty Copeland Roberto Bolle

Singer

Demi Lovato Ellie Goulding Rihanna Selena Gomez Taylor Swift Troye Sivan

Actress

Cara Delevingne Elizabeth Banks Kerry Washington Taraji P. Henson Uzo Aduba Zendaya

Comedian

Aidy Bryant Amy Schumer Aziz Ansari Kevin Hart Nick Offerman Nicole Byer

Musician

Adele Drake Kanye West Little Mix Nicki Minaj Pearl Jam

TV Show

Broad City Empire Game of Thrones Saturday Night Live Teen Wolf The Late Late Show with James Corden

Strategy & Engagement

Creative use of Technology

100 Dancing Robots Come to Life (ft. Jordyn Jones)
Sphero, ScottDW, & Team
American Greetings ThankList
MullenLowe U.S., American Greetings
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Netflix socks
Deeplocal, Netflix
Nicebot
Deutsch, Champions Against Bullying
Play the Guggenheim
Fusion , Guggenheim Museum
Project Katrina
TakePart.com
Rickstaverse
Carrot Creative, Adult Swim
Spotify Found Them First
Razorfish New York / Stink Digital , Spotify
Spotify Singles
Razorfish New York / Stink Digital , Spotify
Uber Safe
Rethink, Uber
UMOOD
Isobar, Uniqlo

Gamification

#CatchDrogon
360i, HBO/ Game of Thrones
Orange is the New Black Twitter MASH Game
New Wave Entertainment , Netflix
Stitchers - Hack the Case
Freeform, Storm Ideas

Integration with Live Television

2015 MTV EMA
Viacom International Media Networks (VIMN)
Doctor Who
Everybody at Once, BBC America
Fox News & Facebook Live Debate
Telescope, Fox News and Facebook
Lovin' The Super Bowl
DDB Chicago, McDonald's
The Voice
NBC Entertainment
Visa One Handed Catch: Super Bowl Guinness World Record
FleishmanHillard, Visa Inc.

Online Community

@CBC's "VALENTINES FOR CANADA"
CBC
@SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted, AT&T
#AirbnbSundance
Airbnb
AJ+
AJ+
BBC America on Snapchat
Everybody At Once, BBC America
Best Online Community - American Horror Story: Hotel
FX Networks
Bowser Takes Over the Mario Party 10 Virtual Launch Party
Golin LA, Nintendo of America
Comcast Redesigns Customer Help & Support Community
Comcast Digital Care Team
Community for Yahoo
Ayzenberg Group, Yahoo Screen & Sony Pictures Television
Doctor Who
Everybody at Once, BBC America
Furious 7
Brigade, Universal Pictures
Good Tweeting, great eating!
Grubhub
HeForShe.org
Razorfish New York , UN Women
Jane the Virgin x Wattpad
AGENCY OMD/Ignition Factory, The CW
Microsoft Brand Social
Assembly, Microsoft
Orphan Black
Everybody at Once, BBC America
Planet of Triumphs
Red Tettemer O'Connell + Partners, Planet Fitness
Scream Queens Virtual Rush
FOX Broadcasting Company
Taking Stoked to the Next Level: GoPro
GoPro
Whistle Sports
Whistle Sports

Real Time Response

#HaveUFoundtruTV
truTV
Adopt A Life Partner
DigitasLBi New York, Rescue Dogs Rock NYC
American Family Insurance: Insure Carefully, Dream Fearlessly
American Family Insurance, BBDO New York, Mindshare, Mirum, Twitter
Burglar on Demand
Heat, Arlo
High-Five. Give $5. Save Big Cats.
National Geographic
Jordan Brand, Emoji Battle
Laundry Service , Jordan Brand
Love is On
MediaCom, Revlon
Lovin' The Super Bowl
DDB Chicago, McDonald's
MasterCard Gwen Stefani #PricelessSurprises - Pride Week
VaynerMedia, MasterCard
Play-Doh: Explore What’s Possible
Hasbro
The French Piste Project
Way To Blue, Atout France (The French Tourist Board)
The World Through Mr. Robot
USA Network
VIKINGS SEASON 3 HASHTAG RAIDS
HISTORY
Wingstop #SquashTheBeef
Barkley, Wingstop

Customer Service

Chobani Customer Service
Chobani
How Hyatt Uses Social Customer Service to Better Care for Guests
Hyatt Hotels & Resorts
Optus’ best in class crisis response in social
Singtel - Optus
Sunny Service Days at DFW
Dallas Fort Worth International Airport
Tale of tiger's big adventure highlights airport's commitment to customer service
Hillsborough County Aviation Authority

Humor

#SaidNoSchoolEver
Havas Worldwide Chicago, Hefty
Best Use of Humor – Archer: Pam’s Hacked Photos
FX Networks, Floyd County
Ladbrokes Barkingham Palace Gold Cup
Kaper London, Ladbrokes
Last Week Tonight
HBO
Mustang Speed Dating
Team Detroit, Ford Motor Company
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR
Party Hard Moms
Havas Worldwide Chicago, Hefty
Say No To Spec
Zulu Alpha Kilo & zulubot, Zulu Alpha Kilo
The Daily Show - Debate Live Twitter Coverage
The Daily Show with Trevor Noah, Comedy Central

Media Buying Strategy

Impractical Jokers Live Punishment Special
truTV
Lucy The Robot
Atomic 212 Sydney, Double Robotics
The Daily Show with Trevor Noah Google Search Campaign
Comedy Central

Physical & Digital

#HavasPeepShow
Havas Worldwide Chicago, Havas Worldwide Chicago
#IAmAgent23
TBWA - Nissan United, Nissan Motor Co.
#Narcos bills
Darewin Entertainment Agency, Netflix
B-Dubs Alive Events
Periscope, Buffalo Wild Wings
Coca-Cola "What's in a name?" Times Square
Posterscope USA, Coca-Cola
Come Seek Live
MullenLowe U.S., Royal Caribbean
Is Space Beast?
space150, SQUATCH
MYER Spring '15 Runway to Live-Way
IKON Communications, MYER
Priceless Elevator Pitch
McCann XBC, MasterCard
Uber Safe
Rethink, Uber
WestJet Christmas Miracle: 12,000 mini miracles
studio m , WestJet
Wonderpacks
Target Creative, Target

Social Media Tool

#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
DigitasLBi, Crowdtap, Whirlpool
Chatterbox for Periscope Chrome Extension
GLOW
Nicebot
Deutsch, Champions Against Bullying
Plotagon - Animate Yourself
Plotagon

Agency of the Year

Large Agency of the Year

R/GA

Small Agency of the Year

Atomic 212 Sydney

Mid-Size Agency of the Year

DDB Chicago

Team Internet

Vine Artist

Alex Draws Gerald Andal Kayla Christine Meagan Cignoli Reno Shaw Zach King

Vine Musician

80Fitz Marcus Perez Rachel Bobbitt Ruth B Trench Us The Duo

YouTube Comedian

Jus Reign Mamrie Hart Mike Falzone Miranda Sings Roman Atwood Ryan Higa

YouTube Guru

Andrea's Choice Desi Perkins Kandee Johnson Patrick Starr Rachel Levin Sprinkle of Glitter

Snapchatter of the Year

Cakes1toDough1 DJ Khaled Harris Markowitz Kylie Jenner Real Dr. Miami Sara Hopkins

YouTuber of the Year

Casey Neistat Ingrid Nilsen Lilly Singh PewDiePie Tyler Oakley Zoella

Vine Comedian

Aaron Doh Gabriel Gundacker J. Cyrus Jamie Costa MeechOnMars Mikaela Long

Web Series

Braless with Laci Green Decoded with Franchesca Ramsey Good Mythical Morning Honest Trailers Oscar's Hotel for Fantastical Creatures You Do You

YouTube Ensemble

Dan & Phil Dude Perfect JacksGap Prank vs Prank SUP3RFRUIT The Slow Mo Guys

YouTube Musician

Alessia Cara Ally Hills Flula Lil Dicky Lindsey Stirling Todrick Hall

Viner of the Year

Aaron Chewning allicattt Brandon Calvillo JAY VERSACE King Bach Manon Mathews

Creative & Design

Art

Elle Luna Halno Matija Erceg Sasha Unisex Spencer Hibert The Art of Plating

DIY

A Beautiful Mess Almost Makes Perfect Joselyn Hughes Mr. Kate P.S.- I made this… ThreadBanger

Instagrammer of the Year

Baddie Winkle JR Passion Passport Robert Jahns Sophie Gamand The Dogist

Blogger

gabifresh Green Wedding Shoes Momma's Gone City Nicolette Mason Song of Style Urban Bush Babes

Fashion

Chiara Ferragni Christian Siriano Eva Chen Karlie Kloss Kendall Jenner Linda Rodin

By Campaign

Influencer & Celebrity Campaign

"I Am A Witness" Bullying Prevention Campaign
The Ad Council
#LeftSwipeDat
truth, 72andSunny, Assembly, Ketchum
Apartments.com: #MovinOnUp
RPA, Apartments.com
El Streaker
Havas Worldwide Chicago, DishLATINO
Fostering Brand Loyalty via Fútbol – How MasterCard Owned Copa America 2015
The Axis Agency, MasterCard
How HSN Took 1 Million+ People to the Serena Williams NYFW Show
HSN
JBL #CordFail Effect (Back and Bigger Than Ever)
HARMAN/JBL, Text100, BBH New York, Doner, Tool, KBS, Arantza Fahnbulleh, Josiah Early, Jerry Perndrank, Edwin Sanchez and Nik Keswani
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Marshawn Lynch's Skittles Press Conference
Olson Engage, Skittles
Molly Hartley's Social Media Exorcism
Digital Media Management , Fox Home Entertainment
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR
PlayStation: Happy Birthday PewDiePie
DigitasLBi San Francisco, PlayStation
SnapperHero: First Scripted Series on Snapchat
Fullscreen, AT&T, McBeard, Corridor Digital, UTA , AT&T
Social Influencers Launch Nickelodeon's Latest Hits
Nickelodeon
Taken 3 - Liam Neeson LinkedIn Contest
Trailer Park, Inc., 20th Century Fox
That time Arby’s made friends with Jon Stewart
Fallon and Edelman, Arby’s Restaurant Group, Inc.
The Board
Hanson Dodge Creative, K-Swiss

Mobile Campaign

2015 MTV EMA
Viacom International Media Networks (VIMN)
Daily Dish App
Bravo Media
Lucy The Robot
Atomic 212 Sydney, Double Robotics
Taco Bell Mobile Ordering Application
DigitasLBi, Taco Bell
Treatster
360i, Target

Social Good Campaign

"Love Has No Labels" Diversity & Inclusion Campaign
The Ad Council
#BigTobaccoBeLike
truth, 72andSunny, Assembly, Ketchum
#ClimateChangeisReal
Purpose , Here Now
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
Joyful Heart Foundation
#GayIsOK
Lush Cosmetics + AllOut
#HavasPeepShow
Havas Worldwide Chicago, Havas Worldwide Chicago
#LeftSwipeDat
truth, 72andSunny, Assembly, Ketchum
#PrankItFWD
DEFY Media
#SaidNoSchoolEver
Havas Worldwide Chicago, Hefty
2015 MTV and Trojan Pro Social & VMA Campaign featuring Social Influencer Laci Green
MTV/Viacom Velocity, Church & Dwight/Trojan
5 for Big Cats
Spredfast, National Geographic
Blue Shirt Day
MediaCom, STOMP Out Bullying
Carol's Daughter #BornandMade
Love Social, Carol's Daughter
Cecil the Lion
TakePart.com
Connor's Cure
WWE
Ford Go Further Stories
Team Detroit, Ford Motor Company
Give Cozy, #GetCozy Truck Tour
Maker's Mark
High-Five. Give $5. Save Big Cats.
National Geographic
LEGO Kronkiwongi
LEGO
M&M’S Red Nose Day Campaign
Weber Shandwick, Mars Inc. - M&M'S
Nicebot
Deutsch, Champions Against Bullying
One Million Reasons to Say #IDO
Edelman, Lambda Legal
Poverty is Sexist
The ONE Campaign
Tall order, months in the making
The Calgary Zoo
TOMS One Day Without Shoes 2015
TOMS Shoes
Tumblr's 'Post It Forward' Campaign
Tumblr

Integrated Campaign

Battle Gym
Red Tettemer O'Connell + Partners, Planet Fitness
Domino's AnyWare
CP+B, Domino's
Hockey Heaven
Rethink, Molson Canadian
Love Has No Labels
R/GA, Ad Council
Lucy The Robot
Atomic 212 Sydney, Double Robotics
WestJet Christmas Miracle: 12,000 mini miracles
studio m , WestJet
What Is Code?
Bloomberg Business

Multi-Platform Campaign

@SummerBreak, a single summer told over multiple platforms
AT&T, Fullscreen, The Chernin Group, Astronauts Wanted, AT&T
#NewWords - Dictionary.com
Collab (www.collabcreators.com), Dictionary.com
#SINCE2001: Hpnotiq Taps Nostalgia and Pays Homage to Its Boundary-Pushing Legacy
Team Epiphany, Heaven Hill
201 Days of The X-Files
FOX Broadcasting Company
Burglar on Demand
Heat, Arlo
Carmilla Series
Smokebomb Entertainment, shift2, U by Kotex
Endless Table
Havas Worldwide Chicago, Reynolds
Every presidential debate, every platform, on CNN
CNN
Madden: The Movie
Heat, EA Sports
MasterCard Priceless Reunions
VaynerMedia, MasterCard
Maytag Man Social Campaign
DigitasLBi Chicago, Maytag
NBCUniversal: TV Everywhere 'BEST EVER' Multi-Platform Campaign
NBCUniversal
One More Day
McCann XBC, MasterCard
Orange is the New Black Season 3 Social Campaign
New Wave Entertainment , Netflix
Oxygen’s The Prancing Elites Project – Season 1 Marketing Campaign
Oxygen Media, Maxus, Mammoth, Vayner Media, Oxygen Media
Small Business Saturday 2015 Show Your Love Campaign
DigitasLBi New York, American Express
Wells Fargo 2015 African American Celebratory Campaign: The Untold Stories Collection
Wells Fargo
WWE WrestleMania 31
WWE

By use of Platform

Emerging Platform

Fred Water: “Our Flask Runneth Over”
Something Massive, Fred Water
Ex Machina TINDER TURING TEST
Watson Design Group, Inc., A24 Films
LinkedIn Proves Importance of Destination Marketing for Philadelphia
VISIT PHILADELPHIA
Mr. Robot: Debt Deletion
ISL, NBCUniversal
Selfie Induced Horror
AGENCY OMD/Ignition Factory, Warner Bros.
Slot Car Holiday Heats
Ignition – A Razorfish Company, Acura
Sour Patch Kids’ Singles Awareness Day
VaynerMedia, Wattpad, Starcom Mediavest Group, GrapeStory, Mondelez International - Sour Patch Kids
The Gallows Scare Test
Fullscreen, Warner Brothers Pictures, The Gallows, OMD NY, Warner Brothers

Instagram

#ChooseToStart with Moto E (Motorola Global Device Launch)
Razorfish, Motorola Mobility
BBC Earth 500px Instagram Takeover
500px
Beats By Dre Straight Outta Compton
R/GA's Hustle, Beats By Dr. Dre
Don't Like & Drive
Blue Hive Brasil/Team Detroit, Ford Motor Company
Endless Table
Havas Worldwide Chicago, Reynolds
Saturday Night Live: SNL 40
NBC Entertainment
Slurpee Tastes Like...
Isobar, 7-Eleven Australia
The Tonight Show starring Jimmy Fallon
NBC Entertainment
The Voice
NBC Entertainment

Snapchat

Call of Duty: Hack in Black
Edelman & AKQA, Activision
Cedar Point Catch-a-Ghost
Cramer-Krasselt, Cedar Fair Entertainment Company
Refugee Crisis - A Snapchat Documentary: BBC Panorama
BBC Digital Current Affairs, BBC Current Affairs

Twitter

#SmartGirlsAsk Launch at the EMMYs Red Carpet
Television Academy, Amy Poehler’s Smart Girls, Twitter
Dove and Twitter #SpeakBeautiful
VaynerMedia, Edelman, Mindshare, Dove
Get Real: Rallying Around The Truth About Milk
Weber Shandwick, Milk Processor Education Program (MilkPEP)
Lovin' The Super Bowl
DDB Chicago, McDonald's
Nicebot
Deutsch, Champions Against Bullying
Syfy, Sharknado 3: Oh Hell No!
GLOW, Syfy
The Tonight Show starring Jimmy Fallon
NBC Entertainment
The Voice
NBC Entertainment

YouTube

#WatchMeDanceOn
DanceOn, Inc.
Always Unstoppable
Leo Burnett Toronto/Chicago, Starcom MediaVest Group, MSLGROUPE New York, Procter & Gamble
Do You Adventure?
NORTH, CLIF Bar
Doctor Who: The Fan Show
BBC Worldwide
Madden: The Movie
Heat, EA Sports
My Tales of Whisky Yule Log
Diamond Docs on behalf of Diageo submitted by Hunter PR

Facebook

Best Use of Facebook: The Strain
FX Networks
Beyond Utility: 1000 to 1
Team One, Lexus
Caregiving Fotonovela
The Ad Council
IKEA Germany Facebook Page
Razorfish GmbH, GGH MullenLowe GmbH, GRABARZ & PARTNER, THJNK Hamburg GmbH, Initialwerk GmbH, Plan.Net Content Marketing GmbH & Co. KG, IKEA Deutschland GmbH & Co. KG
LEGO Kronkiwongi
LEGO
Most Confident Fan
Havas Worldwide New York , TD Ameritrade
Silent Ads
CP+B, Hotels.com
The Shelter Pet Project
The Ad Council
Ultimate Immersion: GoPro Spherical and VR
GoPro

Pinterest

The First Ever Pinterest Yard Sale
Deutsch, Krylon

Tumblr

Apple Music x Fetch - Taylor Swift Tumblr Promotion
Fetch, Apple Music
BATES MOTEL FAN ART GUEST BOOK
A&E Television
CRITICS' CHOICE AWARDS FAN ART RED CAPRET
A&E Television
Hulu: The Perfect GIF
Good People, Hulu
Orange is the New Black Contraband Phone
New Wave Entertainment , Netflix

Vine

#AllNaturalTag
Target Creative, Target
Design On Vine
RPA, American Honda Motor Co., Inc.
Disney Vine
Disney Interactive
JBL #CordFail Effect (Back and Bigger Than Ever)
HARMAN/JBL, Text100, BBH New York, Doner, Tool, KBS, Arantza Fahnbulleh, Josiah Early, Jerry Perndrank, Edwin Sanchez and Nik Keswani

News & Media

Animal

BigCatDerek Doug the Pug JiffPom Marnie Marutaro Trump Your Cat

Food

Clean Food Dirty City Hannah Hart How To Cake It Samantha Lee The Infatuation Tiger Tomato

Journalist

Glenn Greenwald Jenna Wortham Kara Swisher Katie Couric Nicholas Kristof Ta-Nehisi Coates

Parody Account

Bros Being Basic Emo Kylo Ren Kanye Doing Things Millennials of New York Rick Grimes Tina

Author

Andy Weir Elizabeth Gilbert J.K. Rowling Saeed Jones Sarah Dessen Sloane Crosley

Healthy Living

Cassey Ho Fit Men Cook Jessamyn Stanley Kati Morton Laura Sykora Teresa Cutter

Parenting

Dude To Dad Eh Bee Family Honest Toddler SACCONEJOLYs The Unmumsy Mum What’s Up MOMS

Sports

Abby Wambach Lebron James Ronda Rousey Serena Williams Shaq Stephen Curry

Tech & Innovation

Activism

Brandon Stanton Emma Watson Janet Mock Jesse Williams Malala Yousafzai Mark Ruffalo

Gaming

Game Grumps jacksepticeye Markiplier Rooster Teeth's Let's Play The Game Theorists VanossGaming

Science

AsapSCIENCE I Fucking Love Science In a Nutshell – Kurzgesagt SciShow Scott Kelly Vsauce

Periscoper of the Year

Africa Miranda Dan Snow Katie Dunlop Matthew Santoro Mitch Oates Season & Snare

Education

Adam Grant Crash Course Epic Rap Battles of History Khan Academy Reshma Saujani Smarter Every Day

Podcast

Another Round Black Girls Talking Ear Biscuits Nerdist Not Too Deep with Grace Helbig Radiolab

Weird

Amy Sedaris Bill Wurtz Carrot Facts How To Basic Megan Amram wolf pupy

YouNower of the Year

Emma McGann Hailey Knox Jelly and Day Merrell Twins RudanC SnowMarite

By Overall Presence

Facebook Presence

AJ+: 2.2 Billion Facebook Video Views in 2015
AJ+
Bleacher Report: The Social Voice of Sports
Bleacher Report
Bloomberg Politics On the Campaign Trail
Bloomberg Politics

Tumblr Presence

Doctor Who
Everybody at Once, BBC America
Girls
HBO
HUNT the TRUTH Audio Series
Ayzenberg Group, Xbox/343 Industries
Launch of Splatoon U.S. on Tumblr
Nintendo of America and Golin LA
Mic Tumblr page for Best Overall Tumblr Presence
Mic Network
San Diego Zoo Tumblr Blog
San Diego Zoo Global
The Real Cost: Reaching youth at risk of experimenting with cigarettes
FCB Garfinkel, FDA Center of Tobacco Products

YouTube Presence

Gamedayplus
We Are Social, adidas
Last Week Tonight
HBO
The Year of GoPro: Best on YouTube
GoPro

Instagram Presence

Airbnb Instagram: @airbnb
Airbnb
Disney Baby Instagram
AreaLab, Disney Consumer Products
Endless Table
Havas Worldwide Chicago, Reynolds
Lokai
Lokai
smart a journey fortwo
Razorfish New York , smart USA

Twitter Presence

@SportsCenter
ESPN
Burger King Twitter Feed
Code and Theory, Burger King
Casper: The Tweeting Mattress
Casper
Doctor Who
Everybody at Once, BBC America
Dr. Eggman Twitter Takeover
Ayzenberg Group, SEGA of America
iHeartRadio
iHeartRadio
Orphan Black
Everybody at Once, BBC America

Content

GIF of the Year

Dancing Drake plays tennis David Bowie Donald Trump reaction GIF summarizing the six Star Wars movies Pizza Rat Shakespearean tragedy

Tumblr Blog of the Year

2 Kinds of People Cinnaman Bun Photoshop Your Dreams The Atlas of Beauty The Last Message Received Will It Beard

Instagram Photo of the Year

#lovewins Be proud of yourself, and love yourself Can you find me? i bleed each month kendalljenner❥ Peace for Paris

Vine of the Year

Baby says hi to Adele Drake plays tennis Duck Army It's a avocado....fanks Modern Day Aladdin Why the fuck you lyin'