What’s Up MOMS is the #1 parenting network on YouTube. The team—Meg, Elle, and Brooke—aims to create content that makes other moms feel normal, adding new content three times weekly, with funny parody videos (e.g. Taylor Swift’s “Blank Space"), DIY projects, and popular MOM HACKS to engage kids and live life more simply. Now they’re partnering with companies like Target and Viacom to create original branded content videos, with 30-second seasonal hacks airing on TVLand.com and WhatsUpMoms.com, in hopes of reaching the new Millennial mom audience. They now have almost 900k subscribers on top of the new Viacom viewers and 49k Instagram followers.