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Special Project

Special Project
From the 8th Annual Shorty Awards

Disney Vine

Winner in Vine


To take the Disney brand onto a creator's platform and feed the feed with :6 second bursts of magic.

Strategy and Execution

We've adapted this several times as we've learned more about this platform. Our current sustaining strategy is to produce and publish weekly on this account. We take moments from Disney movies and find a way to recreate them with a little real life magic (and some help from jump cuts). We do this both by using real people in the videos, especially where humor is involved, and by using props in front of green-screen environment.


8+ million loops to date on the Disney account and counting. This is with only 3 months of really dedicated time to the effort. We've also seen great engagement on the tweets related to the Vines, with fans loving the new content style.


Entrant Company / Organization Name

Disney Interactive