ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 8th Annual Shorty Awards Best use of Vine

This award honors the most effective and creative campaigns optimized for Vine. Describe how you best used Vine's features, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Nominees

BMO Harris Bank - Chicago Bulls Vine Social Series
Entering the 2015-16 season, the Chicago Bulls wanted to expand the relationship with the partner BMO Harris Bank through a unique, content-driven short video series that would deepen the connection between the Bulls and Bulls fans. Research has shown that fans are more engaged on shorter video clips as opposed to clips over: 30 seconds. With more than 22 m…
Central Texas BBB Vine
BBB has a long history of consumer protection and involvement in the community, but often that's not enough to keep a brand alive or relevant. The purpose of taking an older brand like BBB to Vine was to use a new platform that would push an older brand to be more innovative and creative. Eventually, this innovation and creativity would generate relevance a…
Harman Kardon; #MusicLife
The Brand and TargetThe Harman Kardon Wireless home audio system launched Harman Kardon's mission is to captivate the body and mind with the passion and beauty of music. The brand believes that the best music experiences are transfixing – so absorbing and enticing you can't help but surrender yourself to the moment. Similarly, our target is all about the mo…
NBA Vine
Bring fans closer to the game by sharing some of its most compelling and special moments – perfect for 6-second loops that fans want to watch over and over again.
Nickelodeon's "I Just Got My New Shoes" Dance Party
Create excitement and raise awareness around Sydney Park's upcoming personal appearances at two Grand Opening celebrations and extend the social influence of the back-to-school marketing campaign. Nickelodeon created a two-way conversation between the fans at home, Sydney and the network by putting the power literally in fans' hands. Fans had the opportunit…
There Are No Hassles When You Clean with Clorox Like “The Hoff”
More than half of cleaning occasions happen in less than 10 minutes during the "cracks" of the day between work, school and events. With that in mind, Clorox designed new products with a busy consumer's life in mind, providing convenient and effective cleaning all in a simple swipe, pump or scrub. Knowing that 74 percent of people believe cleaning should be…