13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards


Finalist in Vine

About this entry

We wanted to play a game on Vine to see how far the game would go. We started by enlisting 16 individuals from All Natural Vines—a "purist" collective of CGI-free artists and designers—to create Vines that built off the one we started.

Why does this entry deserve to win?

We kicked off the series using a red ball as a unified object—in this case, the red concrete balls outside Target stores—and then tagged the next person up. Each Viner had to incorporate the ball into their story, using whatever means or mediums necessary to advance the story.


The Vine community took notice. After the initial 16 Viners we enlisted posted their spots, the game kept going and going. For more than four months, Viners from all over wanted in on the fun, and kept the red ball rolling.


Video for #AllNaturalTag

Produced by

Target Creative, Target


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.