British singer Ellie Goulding ignites the dance floor and her fan base every time she releases a single. She performed at Prince William and Kate Middleton’s wedding, and after her “Burn" music video went viral, she asked fans to send in friend-inspired vines with the hashtag #EllieBurnVine. She released a second video for the song compiled from those vines. In 2015, she teased her new single “On My Mind" on Facebook and posted a series of makeup-free selfies on Instagram. Ellie uses digital platforms to engage fans, doing digital autographs and incorporating Instagrams into her music videos. Her glam British lifestyle is on Instagram for all to follow.