CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 8th Annual Shorty Awards

Please Like Me

Finalist in Photography and Graphics

About this entry

We happily welcomed back Australia's funniest show stateside for the launch of it's third season. To celebrate existing fans and attract brand new ones, we created a playful online hub where fans could recap and discuss every awkward moment from seasons one and two, and hit the ground running for season three.

Why does this entry deserve to win?

Click to View Case Study

At any given moment Pivot's Please Like Me will make you laugh, make you cry and make you cringe. Ignition designed and developed a custom Please Like Me tumblr to showcase the many sides of the show and give viewers a place to catch up and converse. Content focused on recapping seasons one and two for the American audience as well as promoting new episodes as the third season aired. We created a series of animated GIFs, cinemagraphs and video montages to share key moments and activate our loyal fans.

Our social campaign continued the quirky and upbeat styling from our Tumblr site while focusing more on the new and complex themes from season three. For Pivot's many social channels we created weekly episodic assets that focused on the most endearing, funny and quotable moments and shared them with our ever-growing audience on Facebook, Instagram and Twitter.

Results

25.7 Million total impressions and 5.5 Million total engagements.

Media

Video for Please Like Me

Produced by

Ignition , Pivot

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.