We happily welcomed back Australia's funniest show stateside for the launch of it's third season. To celebrate existing fans and attract brand new ones, we created a playful online hub where fans could recap and discuss every awkward moment from seasons one and two, and hit the ground running for season three.
At any given moment Pivot's Please Like Me will make you laugh, make you cry and make you cringe. Ignition designed and developed a custom Please Like Me tumblr to showcase the many sides of the show and give viewers a place to catch up and converse. Content focused on recapping seasons one and two for the American audience as well as promoting new episodes as the third season aired. We created a series of animated GIFs, cinemagraphs and video montages to share key moments and activate our loyal fans.
Our social campaign continued the quirky and upbeat styling from our Tumblr site while focusing more on the new and complex themes from season three. For Pivot's many social channels we created weekly episodic assets that focused on the most endearing, funny and quotable moments and shared them with our ever-growing audience on Facebook, Instagram and Twitter.
25.7 Million total impressions and 5.5 Million total engagements.