THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Baddie Winkle

Winner in Instagrammer of the Year

About Baddie Winkle

Helen Ruth Van Winkle, an 87-year-old great-grandmother and Knoxvillian, blew up on Instagram in 2015 as Baddie Winkle when found by Rihanna and Miley Cyrus, launching her laid-back, tie-dyed, marijuana-positive alter ego into the public eye. The project originally started as a way for Helen to connect with her granddaughter, dressing the granny in her clothes and Instagramming the results. Now pushing 2 million followers, she’s the new face of clothing brand Dimepiece LA and acts as a body-positive, anti-ageist, pro-legalization figurehead—though admittedly she does not herself partake, she’s outspoken about the availability of medical marijuana.

Baddie Winkle's best work on social

https://instagram.com/p/7A2SVJLFch/ https://instagram.com/p/6VrdVjLFU1/ https://instagram.com/p/3pU_LTLFWV/ https://instagram.com/p/5SR3yvLFej/ https://instagram.com/p/2E86q7rFW3/