It only took twelve hours after actress Emma Watson’s speech launching the equal rights solidarity campaign #HeForShe at the UN Headquarters for the online death threats roll in, but, in Emma’s characteristically classy style, she used the publicity to her advantage—partnering with JP Morgan Chase, Emma got #HeForShe banners on Chase ATM screens nationwide. In 2015, her live International Women’s Day talk on Facebook garnered millions of views, and her interview with Malala Yousafzai—where Malala thanked Watson for helping her come to terms with calling herself a feminist—inspired Emma to announce on Facebook it was her “most moving day."