These people stand up for what they believe in, cause a movement, or live up to Gandhi's words, "be the change you want to see in the world". Whether they use Twitter, Facebook, YouTube or other social means to help generate awareness of their cause, start a revolution, or inspire others to do the same, they might just win this Shorty.
Brand entries using of social media in this space can be found in
Best Social Good Campaign Shorty Award.